The base won't compound.
An engine that doesn't compound is leaking at Develop, the only gate that returns more than it consumes. Expansion happens by accident at renewal, contraction hides behind a few large accounts, and the cheapest revenue available goes unearned. Left unengineered, the amplifier returns nothing. We build the expansion motion and the loop back into targeting.
You’re 16 points below the median engine that has taken this. That gap is your revenue debt at Develop.
What this looks like in your engine
Flat or falling NRR
Net revenue retention sits around 100%. The base barely grows after churn and contraction.
New logos carry everything
Almost all new ARR comes from new customers. The existing base contributes little.
Expansion only at renewal
Upsell happens when a renewal date forces the conversation, not by design.
Best-customer intelligence is binned
What your best customers reveal never returns to who you target or how you sell.
How we rebuild it
Four moves. The expansion motion, and the loop that sharpens targeting each cycle.
- 01
An engineered expansion playbook
The seat, the tier and cross-sell paths that grow an account, with the triggers that fire each, owned by name.
- 02
Expansion and health signals
Flags accounts ready to grow and accounts quietly contracting, before the renewal forces it.
- 03
Churn forensics
Strip out the top accounts so the real retention of the base is visible, not masked by a whale.
- 04
The Develop-to-Position loop
The words and patterns of your strongest customers, written back into targeting, so the engine sharpens each cycle.
“Proved PMF didn't exist in its current form; the pivot drove a 137× MRR uplift per client.”
Nicole Farley · CEO, carrotcake AI
Vertical AI, Series A · rebuilt the compounding motion
Two ways forward
Your Yield estimate names the gate. The next step names exactly what's broken inside it, and what it's costing you.
The PACED Review
Two weeks. We calibrate the estimate to your segment, name the exact break inside Develop, and put a dollar figure on it. Credited if you go further.
Talk it through first
A short call. We walk you through your result and where to look first. No price, no pressure.
Not your binding gate? See Position, Activate, Capture or Embed.