Activate
Signups and demos are attention, not conviction. These pieces cover the second PACED gate: onboarding, evaluation, and the moments where a prospect either forms belief or quietly drops out.
- ActivateWhen to Hire Your First SalespersonNot at $1M ARR. Hire your first salesperson when a stranger could close from your documentation. The Bus Test, the ramp maths, and why first hires fail.28 Jul 2026 · 7 min read
- ActivateFounder-Led Sales: When It Works, When It Breaks, and How to KnowFounder-led sales is right until it caps your growth. Find out if you're in The Founder Trap and put a number on what it's costing you.28 Jul 2026 · 9 min read