Founders
We help founders find product-market fit, then transition out of sales, so revenue becomes scalable and the business becomes investible.
- Product-market fit
- The sales handover
- Investible metrics
Predictable, compounding revenue.Engineered.
PacedRevenue measures revenue as a product of: Market Positioning, Buying Activation, Revenue Capture Process, Value Embedding, and Relationship Development. When one breaks, the compounding revenue equation breaks. We find the break, put a cost on it, and build the fix.
Who we work with
Revenue leaders
We show revenue leaders what's capping the number, so quota, territory and the forecast are set on evidence rather than heroics and gut feel.
- Forecast evidence
- Quota and territory
- One named fix
Investors
We help investors rank, benchmark and track revenue execution across the portfolio, so each cheque funds the fix that maximises total fund performance.
- Portfolio benchmarks
- Execution tracking
- Diligence-grade evidence
CMOs
We show CMOs whether the leak sits in marketing's half, Market Positioning and Buying Activation, or downstream of it, so the budget conversation runs on evidence rather than attribution arguments.
- Attribution settled
- Budget defence
- Positioning proof
Revenue is the product of five things.
Revenue does not arrive in one piece. It is produced by five things working in sequence: how the right buyers find you, how their conviction forms, how deals become contracts, how customers reach the value they bought, and how accounts grow from there. Each one passes on only what it manages to keep, and the five multiply rather than average. A business that is strong in four places and weak in one does not perform slightly below average. It performs at the level of the weak one, because everything downstream only ever sees what the weak stage passed on.
This is why the symptom and the cause are so rarely in the same place. Deals stall at the close, so the close looks broken, when conviction never formed in the person who signs. Customers churn at renewal, so retention looks broken, when the account was sold to the wrong buyer eleven months earlier. Fix the stage where the symptom shows and the number will not move, because you will have repaired something that was working.
We built PACED to stop that happening. It measures all five against your own figures and names the one actually holding you down, before you spend a quarter on the one that hurts. Fix the right one and the multiplication starts working for you, because lifting the weakest of the five lifts what the other four are worth. That is what makes revenue compound.
Your PACED scorecard
A worked example
65%
74%
63%
50%
85%
P
Market Positioning
A
Buying Activation
C
Revenue Capture Process
E
Value Embedding
D
Relationship Development
PACED Yield
The product of all five stages
12.9%
Fix first
Value Embedding is holding the other four down: the largest single drop. Lifting it to its benchmark moves the yield to 25.8%.
When to call us
Founders who stopped guessing.
“7 opportunities with CxOs in half as many weeks. The quality is high, exactly what we wanted.”
Mike Newman
Founder
“Proved PMF didn't exist in its current form; the pivot drove a 137× MRR uplift per client.”
Nicole Farley
CEO
“Uncovered the market we'd been missing, and helped us pivot to recover the investment.”
Garry Doel
Founder & CEO
“Forensic and data-driven, working back from the numbers, not guessing. Exactly how it should be.”
Taimur Nizami
CEO
Stealth
“I am the marketing team. PacedRevenue gives us a capability we simply don't have.”
F
Founder
B2B SaaS
RideScan
“They found 280 opportunities in our pipeline we'd written off, and which were worth chasing.”
R
RideScan
Fractional CRO engagement
Insights
The model and the playbooks, written down and free. Start with the whitepaper, because everything else builds on it.
Questions, answered.
What does PacedRevenue do?
PacedRevenue is a GTM infrastructure firm for B2B founders, revenue leaders and investors whose revenue is behind plan. PacedRevenue finds which of the five things producing your revenue is broken, states what that costs you each year, and builds the fix. The work runs from a free four-minute diagnostic up to a hands-on ninety-day rebuild, with the evidence behind every finding.
What is the PACED framework?
PACED is PacedRevenue's model of the revenue engine as five multiplying parts: Market Positioning, Buying Activation, Revenue Capture Process, Value Embedding and Relationship Development. The initials spell PACED. Because the five multiply rather than average, the weakest one sets what the whole engine produces. The model is set out in full in the Revenue Debt whitepaper.
What is Revenue Debt?
Revenue Debt is the output a company forgoes, every cycle, to the weakest of the five things producing its revenue. As an equation, it is ARR × (Lifted Yield ÷ Current Yield − 1). The PACED Review turns that into a currency figure from your own ARR, so the cost of leaving the weakest part broken stops being abstract.
Where do I start?
Start with the free diagnostic, because four minutes of questions is enough to point at which of the five things deserves attention first. If the answer needs to survive an investor's scrutiny, the PACED Review goes deeper with evidence attached. If you already know the problem is the handover from founder-led selling, the Sales Extraction Audit is the sharper instrument.
When is PacedRevenue the wrong call?
When you are pre-revenue, because there is not yet an engine to measure, and closing your first deals yourself will teach you more than any diagnostic. Also when your constraint is already known and evidenced, in which case the money belongs on the fix rather than on confirming it. The free diagnostic will tell you either way, for nothing.
Find out what's actually broken.
Four minutes tells you which part of your revenue engine is costing you the most, and what it's worth fixing first.