Step 1
The free diagnostic
Where to look
- Your approximate PACED Yield
- Your binding constraint, named in plain English
- A sense of what closing it is worth
Free. Fifteen questions. About four minutes. Result on screen.
Which gate is costing you the most?
A revenue engine has five gates, and they multiply rather than add. Five running at 70% don't yield 70%, they yield 17%. The gate doing the most damage rarely shows the symptom, and the number on your dashboard reveals almost nothing about which gate it is.
The five gates
Each is a place revenue leaks. Find yours.
PositionYou're reaching the wrong buyers, or going unheard.ActivateSignups and demos don't turn into conviction.CaptureQualified deals stall out in “no decision”.EmbedNew customers never reach value, then quietly churn.DevelopHealthy accounts plateau instead of expanding.
If you already know your shape, go straight to it
- The founder-led sales transitionYou handed the selling to a hire and it came back to you.
- Sales-Led to Self-ServeThe motion that grew through people won't scale as self-serve.
- Failed product launchThe product launch got attention. It did not get revenue.
- Segment PivotThe motion that won the first segment is stalling on the next.
- Trials and demos don't convertPeople see your product, but don't buy.
- Getting to PowerYour champion is convinced. The person who signs has never heard of you.
- Losing to No DecisionYou are not losing to competitors. You are losing to nothing.
- Customers don't engage after saleThey paid, and then nothing happened.
- Customer spend doesn't growEvery quarter starts from zero.
How we find it
Step 2
The PACED Review
Exactly what is broken, and what it costs
- Every gate scored against your real data
- Your Revenue Debt, in your currency
- The specific fault inside the binding gate, with the fix sequence
The on-ramp to the build, if you want it engineered.
What changes
| Before | After | |
|---|---|---|
| Diagnosis | “Revenue is harder than it should be.” | A named binding gate and a yield number. |
| Dashboard | Five stages, averaged into false comfort. | One yield, multiplied, honest. |
| Spend | Flows to the loudest problem. | Flows to the binding constraint. |
| Board conversation | Defending an outcome. | Operating a system. |
Measure the engine, not the number.
Four minutes tells you which gate is costing you the most.