Insights

GTM playbooks from people who build revenue systems every day.

Do LinkedIn ads work for small UK businesses?

We checked 5,598 UK B2B companies against LinkedIn's public Ad Library: who advertises, who gave up, and what they skipped.

  • The Off-Pace Report
  • Hassaan Ahmad
  • October 2026 issue

Read the report

  1. 1.UK B2B companies checked

    5,598

  2. 2.Ran LinkedIn ads in the past year

    1,204

  3. 3.Had stopped

    487

  4. 4.Ran three ads or fewer all year

    257

The Revenue Debt You Cannot See

Find the gate that's quietly costing you the most.

  • Whitepaper
  • Hassaan Ahmad
  • 23 min read

Read the whitepaper

Your PACED scorecard

65%
74%
63%
50%
85%
P
A
C
E
D
PACED Yield
The product of all five gates
12.9%
Fix first
Embed is the binding gate: the largest single drop. Lifting it to its benchmark moves the yield to 25.8%.

Playbooks. Every stage of building a revenue engine.

  1. $0 to $100k

    Find product-market fit and reach $100k ARR.

    • 12 chapters
    • ~2 hours

  2. Pipeline Physics

    Why most forecasts fail, and how to fix yours.

    • 12 chapters
    • ~2.5 hours

  3. Architecting Demand

    Turn marketing spend into revenue.

    • 18 chapters
    • ~3 hours

Tactics. Step-by-step guides you can implement today.

  1. Define Your ICP in 30 Minutes

    • 12 min read

  2. Build a Prospect List in 30 Minutes for Under £100

    • 15 min read

  3. Find Pain Points That Trigger Action

    • 12 min read

  4. Getting Your First 10 Customers

    • 15 min read

Buyer's guides. Who to hire, compared.

  1. The best LinkedIn marketing agencies in the UK

    Eighteen agencies compared on what they run on LinkedIn, results, prices and contracts.

    • Buyer's guide

  2. The best B2B lead generation companies in the UK

    Fifteen companies compared on results, channels, pricing and contracts.

    • Buyer's guide

  3. The best fractional CMOs in the UK

    Sixteen fractional CMOs, firms and networks compared on days, prices and contracts.

    • Buyer's guide

All buyer's guides

Articles. Notes from live engagements, published as we learn.

  1. PACED

    Land and Expand: What It Is and How It Works

    • Operating notes
    • 22 Oct 2026
    • 9 min read
  2. PACED

    After Product-Market Fit: What Actually Comes Next

    • Position
    • 7 Sept 2026
    • 6 min read
  3. PACED

    Building a Revenue Engine That Scales

    • Activate
    • 31 Aug 2026
    • 6 min read

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