Find what's holding revenue back.
We find where you're losing the most revenue and put a number on it. Sometimes it isn't marketing.
B2B fractional CMO services that turn marketing into pipeline.
We decide what your marketing does, run it, and show your board what it brought in.
PacedRevenue's fractional CMO is a part-time marketing director for UK B2B companies, answerable to the board for revenue.
What happened when someone senior took over the marketing.
Two clients. What we did, and what it got them.
UK identity and access management software. We repositioned it for accountancy firms and ran the campaigns.
- 8 weeksto reposition it, from security features to billable efficiency
- 9CxO opportunities in the campaign's first six weeks
- £225per CxO enquiry
The repositioned page for accountancy firms. Tap to enlarge.
London software for group legal and finance teams. We decided who to target and what to say, and ran the campaigns.
- Top 10most-searched of 3,050 legal tech products in June, beside Harvey and Anthropic1
- 0people on Fuseable's own marketing team while it got there
Legaltech Hub's most-searched list for June 2026. Tap to enlarge.
Want marketing your board can see working?
Book a 30-minute call with your numbers in front of us. We'll tell you what we'd fix first.
Your first quarter, in five steps.
Decide who you sell to.
We agree with your sales team who your best buyer is, and the budget follows that.
Decide why they should pick you.
We work out why a buyer should choose you over every other option, including doing nothing.
Agree what counts as a lead.
Sales and marketing sign up to one definition, so the numbers mean the same thing to everyone.
Run it, and answer for it.
We own the plan, direct your team and agencies, and report to your board every month.
Your board sees one page a month. No 40-slide deck.
It shows what marketing brought in, what it cost and what we'll change next quarter.
- What it brought inPipeline, meetings and win rate, each traced to the work behind it.
- What it costAd spend, agencies, tools and our fee, so nothing hides in a budget line.
- What we'll changeThe decisions for the next three months, each with an owner and a date.
Led by someone who has sold to senior buyers for a living.
So every marketing plan is judged by the revenue it brings in.
Hassaan Ahmad
Managing Partner and Chief Revenue Officer
- Before PacedRevenue
- S&P Global, Moody's Analytics, Multiverse, Anaplan
- Credentials
- MBA with Distinction, University of Warwick. ACMA, with a Gold Medal, Chartered Institute of Management Accountants
Adnan Khan, Founding Partner, designs the pages your buyers land on. He spent 15 years designing products, including at Meta.
A senior marketing lead, without hiring one.
- ½–3 days
- A week. Half a day if you want advice, up to three if you want us doing the work, sized to your target and where you're starting.
- Monthly
- One page for your board, every month.
- In writing
- Your fee, set after the diagnosis and agreed before any work starts.
- Handover
- Ready for a full-time CMO? We write the brief, sit in the interviews and hand over.
Book a call
30 minutes, with your own numbers in front of us.
Marketing is busy, and nobody can say what it's doing for revenue.
Growth has flattened.
The channels that won your first deals produce less each quarter, and adding budget isn't changing the result.
We can't justify the marketing spend.
There's a team, an agency, a content calendar and a dashboard. Nobody can tell you what any of it did for revenue.
Sales ignores what marketing sends.
Cost per lead keeps climbing, lead quality keeps falling, and sales has stopped following up most of it.
Our website describes who we were two years ago.
The product, the price and the buyer have moved on, and the positioning hasn't, so you lose deals to firms you don't rate.
A fractional CMO fits if you're
- A B2B company with real revenue and a board that wants marketing to show results
- Spending on marketing without a senior owner
- Still deciding what your marketing function should be
- Willing to hand over the marketing decisions
Start somewhere else if
- You haven't proved buyers will pay yet: we'll help you test that first.
- The problem is in sales too: our fractional CRO runs both.
- You need meetings this quarter: Pipeline Generation runs the campaigns.
Your marketing needs an owner.
Marketing activity is easy to buy. Someone senior who decides what's working, and answers for it, is harder to find.
| Question | PacedRevenueFractional CMOSenior operators | Full-time CMOA permanent hireOne salary, full time | Fractional CMO agencyA good oneA bench and a playbook | You with your AI agentClaude, ChatGPT or an AI adviserYour time, AI's speed |
|---|---|---|---|---|
| Where do they start? | With a diagnosis of what's holding revenue back, before any plan. | With a plan, once they've learned the business. | Often with the playbook the agency already sells. | With whatever you ask it. |
| Who owns the decisions? | We do, in the meetings where they're made. | They do, full time. | The agency holds the relationship, and the person may change. | You do. It drafts the options. |
| What does your board see? | One monthly view of what moved, what it cost and what changes next. | Whatever reporting they build. | The agency's standard report. | Whatever you put together. |
| How many days a week? | Half a day to three, sized to your target, your team and what you've tried before. | Five. | Usually one to three. | As many as you have. |
| What happens when you hire full-time? | We help write the brief, sit in interviews and hand over. | You already have one. | The agency usually steps back. | Nothing changes. |
Questions about fractional CMO services.
Still weighing it up?
Book a callWhat does a fractional CMO do?
A fractional CMO leads your marketing part-time: owning the strategy, setting quarterly priorities, directing your team and agencies, and answering to the CEO or board for the number. PacedRevenue's fractional CMO starts by finding which part of how you sell is holding revenue back, then builds the plan to fix that first.
How much does a fractional CMO cost?
Fractional CMO fees are a monthly retainer, scaled to the days involved. PacedRevenue's engagements run from half a day a week, for advice, to three days of hands-on delivery. We size it from where you're starting, the revenue you're aiming for, the team and tools you already have, and what's been tried before. You see the fee in writing before any work starts, and ad spend sits outside it.
Should we hire a fractional CMO or a marketing agency?
An agency executes a plan, and a fractional CMO decides what the plan should be and directs whoever executes it, agencies included. If your plan is settled and you need hands, an agency or a channel specialist is the better buy, and Pipeline Generation runs the campaigns. If nobody senior owns the decisions, start with a fractional CMO, and compare the best fractional CMOs in the UK.
What's the difference between a CRO and a CMO?
A CMO owns demand: positioning, brand and pipeline creation. A CRO owns everything demand feeds into as well: conversion, retention and expansion. PacedRevenue's diagnosis sometimes finds the problem outside marketing, and when it does, a fractional CRO is the better fit. We'll say so on the first call rather than sell you the wrong role.
What if we already have a marketing team or an agency?
A fractional CMO directs them rather than replacing them. PacedRevenue's fractional CMO sets the priorities your marketers and agencies work to, reviews what they produce against the plan, and reports what moved to the board. Most teams keep their people, and the difference is that someone senior now owns the decisions and answers for them.
What happens when we're ready to hire a full-time CMO?
The job should end with you hiring a full-time CMO, and we help you do it. A fractional CMO who has run the function for two or three quarters knows exactly what the role needs, which makes them useful for writing the brief, sitting in interviews and handing over. The incoming CMO inherits decisions that have already been tested.
Find out what's holding revenue back.
Book a call with your numbers in front of us. We'll tell you where we'd start, even if it isn't marketing.
You run the company. We'll make marketing pay its way.