B2B revenue services, from diagnosis to execution.
PacedRevenue's services help B2B founders find what is holding revenue back and fix it, from a free self-assessment to a team that runs marketing, product and sales alongside the founder. Every PacedRevenue service starts by finding the constraint rather than assuming it, and differs in how much of the revenue engine it covers.
Coaching. Build your ability to lead and close sales.
Coaching is for founders who are doing the selling themselves and want to keep doing it, only better.
Founder-led sales coaching
Work through signups, paid upgrades and sales conversations with Hassaan Ahmad, in two live group clinics a week or in one-to-one sessions on your live deals. You put the advice into practice on your own product.
Group or one-to-one · monthly
Revenue Diagnostic. Find what is holding revenue back.
The self-assessment estimates where revenue is leaking from what you already know. The PACED Review proves it with your own figures and evidence. Product-market fit validation comes first when the question is whether buyers will fund the product at all.
Revenue self-assessment
Fifteen questions, about ten minutes, answered from what you already know. You get an estimated PACED Yield and the gate most likely to be binding, on screen. It is a direction rather than a finding, and it is free because it is meant to be the cheapest way to find out whether anything here is for you.
Free · about ten minutes
PACED Review
Forty questions about how you win, keep and grow revenue, then 79 checks across the five gates, carried out by a person. You leave knowing which gate is binding, what it costs you a year, and where your own account of the problem and the data parted company.
Two weeks
Product-market fit validation
For companies whose evidence is encouraging without being conclusive. We test the signal against what buyers fund rather than what they say, so the next hiring plan or raise is not built on a survey.
Before you scale
Strategy & Leadership. Set the direction and lead the work.
Revenue leadership and marketing leadership are fractional: a senior leader who owns the number part-time, at a fraction of the cost of a permanent hire. GTM strategy and RevOps consulting fix the plan and the system underneath it.
GTM strategy
We find the gate in your go-to-market that is constraining growth, price what it costs you, and fix it with your team.
Revenue leadership
A fractional CRO who takes ownership of sales, marketing and customer success. The engagement opens with the diagnostic, moves into rebuilding the gate that is constraining you, and continues until the change holds without us in the room.
Fractional · re-measured every 90 days
Marketing leadership
A fractional CMO who starts by working out which part of your go-to-market is holding revenue back, then leads the marketing that fixes it. That is often not the part that made you start looking for a CMO, and it is not always inside marketing.
RevOps consulting
For teams whose numbers have stopped agreeing with each other. We rebuild the revenue operations underneath your go-to-market in the order they depend on each other: the definitions first, then the handoffs, then the instrumentation, and the forecast last. You end up with one pipeline and a dashboard number that matches reality.
Readout within the first month
Pipeline Generation. Build a repeatable source of qualified sales opportunities.
B2B lead generation is the whole programme: who to reach, what to say, the campaigns, the conversion-ready landing pages and the follow-up, judged on qualified meetings. Each ad platform can also be bought on its own.
B2B lead generation
We work out who's worth a meeting, run the campaigns across six ad platforms and email, build the conversion-ready landing pages behind them, and trace every meeting and deal back to the ad that started it.
LinkedIn, Google, Meta, Reddit, X and ChatGPT ads, and email
ChatGPT Ads
Your offer beside the answer when buyers ask ChatGPT about the problem you solve.
LinkedIn Ads
Posts from your leaders and experts, promoted to the people who sign, with retargeting and lead forms behind them.
Minimum ad spend £3,000 a month
Google Ads
Buyers already searching for what you sell, caught at the moment of the search and sent to a conversion-ready landing page.
Minimum ad spend £3,000 a month
Meta Ads
Facebook and Instagram, aimed with your customer lists and retargeting at buyers you can't name by job title.
Reddit Ads
Your case, made inside the communities where buyers compare tools and ask each other what works.
X Ads
Keyword and conversation targeting, so the ads reach people already talking about the problem you solve.
Revenue Execution. Get our team to carry out the revenue plan.
Revenue Execution is the whole engagement, where our team builds and runs the fix with you.
Which service should you start with?
If you do not know where revenue is leaking, start with the free diagnostic. It costs nothing and it will tell you whether the answer is obvious enough that you do not need us.
If you know roughly where the problem is and cannot prove it, the PACED Review is the instrument. If nobody senior owns the revenue number and you want the constraint found and then led through the fix, that is Revenue leadership. If you already know the constraint is the handover from founder-led selling to a first hire, founder-led sales coaching covers it.
If you close well once you are in front of the right buyer and the trouble is getting there, Pipeline Generation builds that source of meetings and runs it. If you only want one channel run properly, each can be bought on its own, from ChatGPT Ads to LinkedIn Ads.
If buyers should already know your name before they speak to you, Authority & Visibility turns what your leaders know into thought leadership on LinkedIn, B2B SEO and AI search visibility, so they find and trust you before the first call.
If you want the fix built and run alongside you, across marketing, product and sales, until your own team can carry it, that is Revenue Execution.
If you have a working B2B product and are trying to win your first paying customers, founder-led sales coaching helps you work through the questions you are stuck on while you do the selling yourself.
Start by finding out what is broken.
Ten minutes tells you which part of your revenue engine is costing you the most, and whether it is worth doing anything about.