PacedRevenue builds revenue systems,
not sales heroics.

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PacedRevenue is a full-service revenue partner for B2B founders, revenue leaders and their investors. PacedRevenue, formerly Remotir, finds where a company's revenue breaks and fixes it at the source. PacedRevenue is the trading name of Remotir Limited, founded in London in January 2025 by Hassaan Ahmad and Adnan Khan.

PacedRevenue exists because more leads didn't fix anything.

We spent our careers on both sides of a sale.

Hassaan Ahmad ran enterprise revenue: he led Moody's expansion into Central Europe and the CIS region, then ran Anaplan UK's business services practice. Adnan Khan designed the products those promises depend on, at Litmus and then Meta. Between us we had seen the whole loop, from the first buyer to the renewal.

  • Enterprise revenue at Moody's and Anaplan
  • Product design at Litmus and Meta
  • The whole loop, first buyer to renewal

Their full records are on Meet the founders.

Then we ran a lead generation agency, paid on what closed.

It started with SDRs and a hundred and fifty cold dials a day, which was the stupidest thing we did, because nobody answers unknown numbers. So we got good at positioning and campaigns that put finance chiefs, managing partners and general counsel into our clients' funnels. We took a small retainer and a share of the revenue our campaigns closed, so when the pipeline didn't convert, we didn't get paid. Too often, it didn't.

  • SDRs and cold dials first
  • Then positioning and campaigns
  • Paid only on what closed

Everywhere we looked, the break was somewhere else.

Founders kept buying growth: fractional teams, agencies, more SDRs, more ad spend, more tools, and once AI made them cheap, automations by the dozen. They produced views, clicks and even leads, and revenue didn't move. The no-shows, the trials that never converted, the deals lost to no decision and the onboarding that took heroic effort weren't the problem. They were symptoms of one broken system.

  • More leads didn't help
  • Symptoms, not causes
  • One system, broken in one place

Those problems are mapped one by one in What We Fix.

So we mapped the system, and named the firm after it.

We codified the loop as five gates, in the order a buyer moves through them: Position, Activate, Capture, Embed and Develop. Measure all five and the weakest one shows itself, and it's rarely the one you were watching. Remotir had begun as a remote-talent business, and the name kept saying so after the work moved on. In June 2026 we renamed it after the method, because revenue should grow at a pace you can predict.

  • Five gates, in order
  • Fix the weakest first
  • Remotir became PacedRevenue

The method is set out in full in the PACED whitepaper.

What changed for the companies we've worked with.

Four engagements, four numbers, each one a click from the case study it came from.

19

Days to a clear market answer

carrotcake AI · Product-market fit validation
Top 10

Most-searched in legal tech, beside Harvey

Fuseable · Authority & Visibility
£225

Per CxO conversion, with 9 CxO opportunities in six weeks

My1Login · B2B lead generation
3

Enterprise pilots in three months

Robotics startup · Fractional CRO
My1Login
“Really pleased with the quality, especially a couple of biggies that came in around Christmas.”
Mike Newman

Mike Newman

Founder

carrotcake AI
“You've done a great job getting carrotcake in front of the right people. The outreach has been thoughtful, consistent, and high quality.”
Nicole Farley

Nicole Farley

Co-founder

Creative Genie
“Uncovered the market we'd been missing, and helped us pivot to recover the investment.”
Garry Doel

Garry Doel

Founder & CEO

Nizami Farms
“Forensic and data-driven, working back from the numbers, not guessing. Exactly how it should be.”
Taimur Nizami

Taimur Nizami

CEO

Stealth
“I am the marketing team. PacedRevenue gives us a capability we simply don't have.”
F

Founder

B2B SaaS

Robotics startup
“Overall the story is much better. It's much more to the point.”
FA

Founder and CEO

Fractional CRO engagement

Hassaan is the startup's fractional CRO.

See all case studiesRead Pipeline Physics, our playbook on why forecasts failRead The Off-Pace Report, our count of UK SMEs' LinkedIn ads

We fix the problems that stall B2B revenue, where they start.

Each problem shows up in one place and starts in another. Its page shows where, and which service fixes it.

Not sure which one it is? The free diagnostic estimates your weakest gate in about ten minutes. The PACED Review names it, with 79 checks across the five gates, carried out by a person.

See every service

We work with founders, revenue leaders and the investors behind them.

I'm burning more cash chasing revenue than I'm making.

One week you fix the product, the next you try a growth hack, and your next raise needs traction you can defend.

My forecast is a guess dressed up as a number.

Deals take too long, arrive too small and land too unevenly to commit to.

Leads aren't converting and CAC keeps climbing.

The CFO is asking questions, and gaps in attribution mean you can't answer them.

The company has stalled and the projections don't hold.

The unit economics no longer support the plan you invested in.

PacedRevenue fits if

  • You sell B2B, and growth has stalled without a clear reason
  • You have a real product and paying customers
  • You want the fix built and run with your team, not handed over in a deck

Somewhere else to start

Two operators, not an account team.

Hassaan Ahmad

Hassaan Ahmad

Managing Partner and Chief Revenue Officer

Fifteen years in sales, at S&P Global, Moody's, Multiverse and Anaplan. He owns the revenue side of every engagement.

118% net revenue retention on Moody's UK key accounts, with 94% gross retention.

Adnan Khan

Adnan Khan

Founding Partner, Product

Fifteen years designing products, at Litmus and then Meta. He owns the product and instrumentation side.

ex-Meta Staff Product Designer, leading AI-first design for enterprise workflows.

A founder leads every engagement.

Meet the founders for their full records.

PacedRevenue is the trading name of Remotir Limited.

PacedRevenue is the name we trade under. The company behind it is Remotir Limited, incorporated in London in January 2025, which has traded as PacedRevenue since June 2026.

Its record is public at Companies House under the company number below.

Registered name
Remotir Limited
Trading as
PacedRevenueSince June 2026. Formerly Remotir.
Company number
16215150Registered in England and Wales
Incorporated
29 January 2025
Registered office
8 Walmer Terrace, London SE18 7EG
Founders
Hassaan Ahmad and Adnan Khan

Questions about PacedRevenue.

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Is PacedRevenue the same company as Remotir?

Yes. PacedRevenue is the trading name of Remotir Limited, company number 16215150, incorporated in England and Wales on 29 January 2025. Only the name changed, in June 2026. Remotir began as a remote-talent business, and the name kept describing that after the work had moved on, so the firm now trades under the name of the method it uses.

Is PacedRevenue a lead generation agency?

Not any more, though it started as one, and that's where the method came from. PacedRevenue still runs B2B lead generation when more of the right buyers is what's missing. But more leads only help when the constraint is at the top. When it sits further down, volume widens the loss, so we find the weak gate first.

Who founded PacedRevenue?

Hassaan Ahmad and Adnan Khan founded PacedRevenue in January 2025, as Remotir Limited. Hassaan is Managing Partner and Chief Revenue Officer, after fifteen years in sales at S&P Global, Moody's, Multiverse and Anaplan. Adnan is Founding Partner, Product, after fifteen years designing products, most recently at Meta. Their records are on Meet the founders.

What does PacedRevenue do?

PacedRevenue finds where a B2B company's revenue breaks and fixes it there. The work runs from founder-led sales coaching and the PACED Review to pipeline generation, authority work and Revenue Execution, where our team runs the plan with yours. Every service starts from the same question: which of the five gates is costing you most?

Who will work on my account?

A founder leads every engagement, so you work with the people who built the method rather than an account manager. Hassaan owns the revenue side across all five gates, and Adnan owns the product and instrumentation side, from Activate to Develop. Their records are on Meet the founders.

Come with your numbers. We'll tell you what we see.

Book a 30-minute call. Tell us where revenue stalls, and we'll say where we'd look first and whether we're the right people to fix it.

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No pitch deck. No pressure.