Fractional CRO services that own the whole revenue number.

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PacedRevenue's fractional CRO service gives B2B companies a fractional chief revenue officer: a senior leader who owns sales, marketing and customer success, part-time. PacedRevenue finds what's capping revenue, puts a price on it, and leads the fix. PacedRevenue re-measures every 90 days and hands your team a motion that runs without us.

The revenue number is sitting with nobody in particular.

Investors keep asking who owns revenue.

The round keeps stalling on the same question: there's no senior revenue leader, and the plan depends on one.

Growth came from the founder selling. It's flattened.

The deals you closed yourself got you here, and the motion doesn't run without you, so the curve has gone flat.

I can't defend the forecast to the board.

The number moves every week and nobody can say why, so the board has stopped trusting it.

Our revenue leader left.

The number now sits with nobody in particular, and finding a permanent replacement will take months.

A fractional CRO fits if you're

  • A B2B company whose buyers already pay for the product
  • Carrying a revenue number nobody senior owns
  • Not ready, or not yet sure, for a full-time CRO
  • Willing to let the data overrule instinct

Start somewhere else if

A fractional CRO owns every gate, and the seams between them.

A fractional CRO is a senior revenue leader who owns sales, marketing and customer success part-time, usually alongside a small number of other companies.

Fractional CROOne owner for the whole numberCovers Position to Develop.
Fractional CMOPositioning and demandCovers Position to Activate.
VP of SalesThe sales teamCovers Capture.
Head of customer successOnboarding and renewalsCovers Embed to Develop.
AdvisorA view, without the numberCovers Position to Develop.

The seams between functions are where revenue leaks, and only the owner of the whole line chases them.

Five steps from a stalled number to a motion your team runs.

Find where the loop breaks.

Revenue moves through a company as one loop: someone sees who you're for, decides you're worth a serious conversation, signs, gets value early and grows. We trace your recent won and lost deals back through every stage and handoff, and run 79 checks across the five gates, to find where a healthy deal stops behaving like one.

  • Won and lost deals traced back
  • 79 checks across five gates
  • One weak point, evidenced

We check whether your stage definitions match what buyers do.

Put a price on the break.

The weak point gets an annual pound figure, so the order of work is set by what each problem costs you. You also see where your instinct and your data disagree, which is usually where the money is.

  • The break, costed per year
  • Instinct checked against data
  • The fix, in order

It's the same method as the PACED Review.

Build what the gate needs.

Then we build what the constraining gate needs: the site and email copy, the sales scripts and demos, the campaigns, and the CRM underneath, so it runs your sales process instead of recording it after the fact.

  • Copy, scripts and demos
  • Campaigns handed over
  • A CRM that runs the process

The operations layer is rebuilt through RevOps consulting.

Run the weekly cadence.

We own the operating rhythm: the pipeline review, the forecast call, the weekly number and the conversation when it slips. We sit inside your live deals every week, and we stay across the whole loop, because fixing one gate shifts the pressure onto the next.

  • Pipeline review and forecast call
  • Inside live deals weekly
  • The whole loop in view

The cadence follows our sales pipeline management playbook, and more deals closing changes the conversion maths further down.

Hand your team a motion that runs.

Every 90 days we re-run the numbers against the measures the diagnosis used, so whether it worked is settled by data. Your team inherits the definitions, the cadence and the playbooks, and the reasoning behind them, which matters most when the next constraint appears.

  • Re-measured every 90 days
  • Definitions, cadence and playbooks
  • The reasoning, handed over too

It's a fix for deals that stall below the person who signs, customers who don't engage after the sale and customer spend that doesn't grow.

Meetings with the people who sign, led by an operator who has carried the number.

My1Login

Eight weeks of pipeline work

Qualified CxO meetings a week, before
1 to 2
Qualified CxO meetings a week, after
2 to 3
Ad audience at director level or above
100%
Cost per CxO conversion
£225

The My1Login case study

“Really pleased with the quality, especially a couple of biggies that came in around Christmas.”
Mike NewmanFounder, My1Login

Hassaan Ahmad

UK key accounts at Moody's Analytics, before PacedRevenue. Now CRO at RideScan.

Gross retention
94%
Net revenue retention
118%

Meet the founders

The seat is worth owning before it's worth filling full-time.

A full-time chief revenue officer would answer every problem on this page. One global executive search firm puts a search for a senior growth leader at 14 to 25 weeks,1 and in a study of 164 companies, 62% saw revenue growth fall or stay flat in the year after changing their CRO.2 A fractional CRO carries the number now, and finds out what the seat should contain before you fill it.

PacedRevenue's fractional CRO compared with a full-time CRO, a fractional VP of Sales and running revenue yourself with an AI agent
QuestionPacedRevenueFractional CROSenior operatorsFull-time CROA permanent hireOne salary, full timeFractional VP of SalesA good oneSales onlyYou with your AI agentClaude, ChatGPT or an AI adviserYour time, AI's speed
What do they own?Sales, marketing and customer success, and the handoffs between them.The same, once they've learned your business.The sales team. Marketing and customer success sit elsewhere.Nothing. It advises, and you own the number.
How soon does the work start?The diagnosis starts in the first week.After a search that takes months, then onboarding.Within weeks, if you find the right person.Today.
What sets the priorities?A costed diagnosis of where the loop breaks.Their experience and first impressions.The sales pipeline in front of them.Whatever you ask it, from what you tell it.
Who builds the fix?We do: the copy, scripts, campaigns and CRM work.Their team, once they've hired one.Their reps, within sales.It drafts. Someone still has to build and run it.
What happens when the seat is worth filling?We help write the brief, sit in interviews and hand over.You already have one.They may grow into it.Nothing changes.

Questions about fractional CRO services.

Still weighing it up?

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What does a fractional CRO do?

A fractional chief revenue officer owns the revenue number and the rhythm that produces it: pipeline reviews, forecast calls, qualification standards and the handoffs between marketing, sales and customer success. PacedRevenue's fractional CRO also builds what those decisions need, from sales scripts and campaigns to the CRM underneath, and shifts the balance to wherever the constraint sits.

How much does a fractional CRO cost?

Most fractional CRO services charge a monthly retainer, and the fee depends on the days a week, the length of the engagement and whether the leader also builds the fix. PacedRevenue doesn't publish prices, because the scope comes out of the diagnosis. You see the fee in writing, with what it covers, before any work starts.

Should we hire a fractional CRO or a VP of Sales?

A VP of Sales runs the sales team, and a fractional CRO owns everything that feeds it and follows it, from positioning to renewals. If you have a team of sellers who need managing every day, hire a permanent sales leader. If nobody owns why revenue is stalling across functions, start with a fractional CRO.

How is a fractional CRO different from a fractional CMO?

A fractional CMO owns demand: positioning, brand and pipeline creation. A fractional CRO owns everything demand feeds into as well, including conversion, retention and expansion. The difference shows when marketing is performing and revenue still isn't, because that gap sits between functions. When marketing is the whole gap, a fractional CMO is the better fit.

How many days a week does a fractional CRO work?

One to three days a week is typical, and the number matters less than where the days go. PacedRevenue's fractional CRO spends them inside your live deals, running the weekly cadence and building what the constraint needs, rather than producing reports about it. The days can rise or fall as the constraint moves.

When is it too early to hire a fractional CRO?

It's too early when you haven't yet proven that a defined group of buyers will pay repeatedly for what you've built. Revenue leadership scales a motion that works, and applied before there is one, it produces a well-run process pointed at the wrong market. If you're still doing the selling yourself, founder-led sales coaching is the lighter way in.

Find out which gate is capping your revenue.

Book a call. Bring your funnel data, and we'll tell you which gate we'd look at first, including whether the problem is where you think it is.

Book a callFind your revenue constraint

You built the company. We'll make the number predictable.