carrotcake AI makes software that tells ad agencies what to change in their Google and Meta accounts. carrotcake AI's founders had spent years looking for buyers who would pay for the product. PacedRevenue put carrotcake AI in front of agency owners and directors, and within weeks carrotcake AI's founders had a clear answer about their market and a new direction.
US software that reads ad agencies' Google and Meta accounts and recommends what to change.carrotcake AI had more than 400 sign-ups across twelve versions of the product, and paid ads were still running. "So now nobody's using it," Nicole said on our first call.
The founders couldn't even get feedback. "I'm manually reaching out to everybody," Nicole told us, "and I'm just not getting anything." She'd been trying to get carrotcake in front of the right audience for three years.
Three days after the first email, we'd reviewed the funnel from first click to sign-up: the targeting, the message and the site. The ads stopped before kickoff, the free-trial button came off the site, and demos became the way in.
We defined two buyers: agency owners and managing directors, and small-business owners who run their own marketing. Each got its own message, and we built a new landing page for the outreach.
Outreach from Nicole's own LinkedIn account was aimed at about 6,600 agency owners and directors, in three sequences. At least five demos with agencies were booked in the first three weeks.
Agencies liked the demos and didn't buy the software as it stood. On 21 October, the founders decided to put a done-for-you service on top of it, and approved our plan for it three days later.
| What changes | Before | After |
|---|---|---|
| Ads | ✕Paid ads that weren't converting. | ✓Switched off before kickoff. |
| The way in | ✕A self-serve plan with a free trial. | ✓Demos with agency decision-makers. |
| The signal | ✕Three years without a clear answer. | ✓A clear answer in 19 days. |
| The next move | ✕Twelve versions of the product so far. | ✓A done-for-you service, the founders' own decision. |
The market said no to the product as it stood, and the founders heard it in 19 days.
You've done a great job getting carrotcake in front of the right people. The outreach has been thoughtful, consistent, and high quality.
If this sounds like your company, start with trials and demos that don't convert.
Want the same result?
Book a callPacedRevenue tested whether ad agencies would pay for carrotcake AI's software. Within three days of the first email, PacedRevenue had reviewed carrotcake AI's funnel from first click to sign-up. Then it defined two buyers, wrote a message for each, built a new landing page and aimed outreach from Nicole Farley's LinkedIn account at about 6,600 agency owners and directors.
carrotcake AI's founders changed course within the week. Agencies liked the demos but wouldn't buy the software as it stood, so on 21 October 2025 the founders decided to put a done-for-you service on top of it, and they approved PacedRevenue's plan for it three days later.
carrotcake AI had its answer 19 days after kickoff, and PacedRevenue's findings on the funnel came three days after the first email. A test that fast depends on a founder who decides quickly: Nicole Farley switched off carrotcake AI's ads and removed the free-trial button before kickoff.
Time and cash. carrotcake AI had spent three years, twelve versions of the product and a steady ad budget looking for buyers who would pay. A focused test, aimed at real decision-makers, gave carrotcake AI's founders their answer in 19 days, so they could stop funding a model the market had turned down.
£225 per CxO conversion. Projected 3-year ROI over blended CAC: 10x.
Top 10 of 3,050 legal tech products on Legaltech Hub's June list
£196 per CEO meeting, where his earlier lead-form ads had meant cold calling
Book a 30-minute call. Tell us where revenue is stuck, and we'll tell you what we'd fix first.
No pitch deck. No pressure.