The $0 to $100k Playbook

Find product-market fit and reach $100k ARR.

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  • 12 chapters
  • ~2 hours

Start here.

  1. The Mythology of the First $100k5 min

Validation. Prove a buyer will pay before you build.

  1. Chapter 1: Signups but no paying customers: what went wrong7 min
  2. Chapter 2: How to get your first paying customer12 min
  3. Chapter 3: Value-based pricing: how much should you charge?8 min

Positioning. Make buying feel inevitable.

  1. Chapter 4: Why buyer personas fail, and how to rebuild yours from closed deals8 min
  2. Chapter 5: Painkiller vs vitamin: why demos go well but no one buys8 min

Scaling. Make growth repeatable.

  1. Chapter 6: Product market fit: how do you know you actually have it?12 min
  2. Chapter 7: Founder-Led Sales to Sales-Led Growth14 min
  3. Chapter 8: Channel hopping: why switching channels every quarter keeps you stuck15 min
  4. Chapter 9: The Unit Economics Reckoning8 min
  5. Chapter 10: When to scale: what $100k ARR can hide9 min

Appendix.

  1. The $0 to $100k GlossaryReference

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