Playbook
The $0 to $100k Playbook
How to Find Product-Market Fit and Scale a SaaS Predictably
The path from $0 to $100k ARR is not a mystery. It is a sequence of discrete, diagnostic problems - each with a specific solution. This playbook provides those solutions.
12 Chapters~2 hours total
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Introduction
Phase 1
Validation
Prove that a specific buyer will pay for a specific solution to a specific pain - before you write a line of code.
Phase 2
Positioning
Construct a narrative and targeting system that makes buying feel inevitable.
Phase 3
Scaling
Build the infrastructure that makes growth repeatable - so that scale does not break the business.
Chapter 6Product market fit: how do you know you actually have it?
12 minChapter 7Founder-Led Sales to Sales-Led Growth
14 minChapter 8Channel hopping: why switching channels every quarter keeps you stuck
15 minChapter 9The Unit Economics Reckoning
8 minChapter 10When to scale: how to know your sales process is ready
8 minReference