Your expertise earns the attention. We build everything between that and a booked call.
PacedRevenue is a B2B LinkedIn marketing agency. We run the full funnel, from first touch to booked call, and feed you the market insights that help you get better.
PacedRevenue gets you at the table with decision-makers, not tyre-kickers. Here are the typical results our clients see.
UK identity and access management software, sold to accountancy firms.
Who clicked, by job title, from LinkedIn Campaign Manager. Tap to enlarge.
London software that turns a group's corporate structure into a live model for legal, finance and the board.
Who clicked, by seniority, from LinkedIn Campaign Manager. Tap to enlarge.
A UK CEO coach for the founders and CEOs of £1m to £50m businesses.
Who clicked, by job title, from LinkedIn Campaign Manager. Tap to enlarge.
Want numbers like these on your account?
Book a 30-minute call. We'll look at who you sell to and tell you straight whether LinkedIn can reach them, before you spend a pound.
We target by job title, seniority and company size, and check the audience is big enough before a pound is spent.
Leave LinkedIn's defaults on and it widens the audience for you.
Your leaders' best posts become Thought Leader Ads: a real person with a view, in your buyer's feed. We keep several running at once: half the UK SMEs that stopped LinkedIn ads ran three ads or fewer all year, too few to learn from.
The posts themselves come from our thought leadership service.
Everyone who engages gets retargeted, then caught on a pre-filled form or a landing page we build.
Skip it and you get a failed product launch: attention, no pipeline.
Every lead reaches a named person on your team the same day, with the ad they answered.
Every meeting and deal is traced to its ad in your CRM, and the budget follows what books meetings.
LinkedIn is one channel in our B2B lead generation service.
Each deal is traced back to the ad and the message that won it. That takes tracking a quarter of advertisers skip: in our count, 26% of UK SMEs advertising on LinkedIn had no Insight Tag. Within weeks you know which promises your buyers act on, because the deals show you. Take that into everything you sell with, and the rest of your marketing earns more from the same spend.
Your website
Rewrite the headlines and pages around what buyers actually clicked and bought.
Search and AI answers
Build pages on the questions your buyers have shown they respond to.
Sales calls
Open every call with the problem that got the meeting in the first place.
Every other channel
Email, events and other ads start from a message that's already proven.
Before anything goes live, we work out why a senior buyer would act, what makes them hesitate, and how to make saying yes easy. That comes from two backgrounds most agencies don't have: years spent on how B2B buyers decide, and 15 years spent making products easy to use.
What moves them
What stops them
From a career selling to senior buyers in enterprise software, at S&P Global, Moody's Analytics and Anaplan.
From 15 years designing how people use products, including at Meta.
So the ad, the page, the form and the call all work on one thing: getting the right person to say yes.
30 minutes. If LinkedIn can't reach your buyers, we'll tell you.
We got clicks and likes, and no calls.
The ads looked busy. Nobody booked, and nobody could say why.
Our leads were the wrong people.
Salespeople and job hunters filled in the forms. The people who sign never did.
Nobody knows which ad made money.
Campaign Manager says one thing and the CRM says another, so the budget gets argued about instead of moved.
We boosted our CEO's posts and stopped there.
The posts got seen, but there was no second step, so the attention went nowhere.
Minimum ad spend£3,000 a month
Paid to LinkedIn, on top of our fee. Below that, a campaign reaches too few of the right people to book meetings you can judge.
Start somewhere else if
A buyer put it plainly on a call with us: “I'm not hiring someone to just be an ads manager.” The difference between these options shows up after the click.
| Question | PacedRevenueLinkedIn AdsSenior operators | Specialist agencyA good oneDeep channel team | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed |
|---|---|---|---|---|
| Who decides what the ads say? | Senior operators, working from your leaders' posts and your best customers' words, then testing which message books meetings. | Their creative team, often very good, working from their own playbook. | Your marketer, who knows the product best and is learning the channel as they go. | The agent, from your prompt. It writes fast, and only as well as the brief and the data it's given. |
| What will they report? | Cost per qualified meeting and per deal, every week, from your CRM through LinkedIn's Conversions API. | Often pipeline, if your CRM is set up to feed it back. | Whatever there's time to pull together. | What Campaign Manager returns: clicks, leads and cost per lead, unless someone wires in the CRM. |
| What happens after someone fills in the form? | It goes to a named person on your side the same day, and we check whether it became a meeting. | It varies. Some build follow-up sequences; some hand the lead over. | It depends who's free that day. | It lands in a sheet or an inbox, and someone still has to call them. |
| What happens when a campaign isn't working? | It's cut within the week, and the budget moves to whatever is booking meetings. | Usually spotted at the monthly review. | It runs until someone notices. | The agent optimises to what the platform can see, clicks and leads, not to whether anyone booked a call. |
| Am I locked in? | No. It runs month to month, and you can stop at the end of any month. | Often a fixed sprint or a minimum term. | A salary and a notice period. | No, and nobody is accountable for the spend either. |
Still weighing it up?
Book a callThought Leader Ads are LinkedIn ads that promote a post from a person's own profile, such as a chief executive or an expert, instead of the company page. LinkedIn reports they earn up to 2.4 times the click-through rate of its other single-image ads.2 Standard single-image and video versions have no call-to-action button,3 so they work best with retargeting and a lead form behind them.
PacedRevenue asks for at least £3,000 a month in LinkedIn ad spend, paid directly to LinkedIn. Below that, a B2B campaign reaches too few of the right people often enough to book meetings you can judge. Specialist LinkedIn agencies set similar floors: one puts a genuine full-funnel test at roughly $4,000 a month in ad spend. Compare them in the best LinkedIn marketing agencies in the UK.
LinkedIn Ads can produce leads within days of launch, and a fair verdict on cost per qualified meeting takes 30 to 90 days. Most companies stop sooner: in our count of UK SMEs that stopped LinkedIn ads, two in three did so within two months. In our own March 2026 campaign, 14 leads arrived in five days once the strongest post was promoted, at $65 a lead.
LinkedIn leads are usually low quality because the targeting is too broad or the offer attracts the wrong people. One practitioner put it bluntly: “Leads are junk because of your targeting, not because of the use of lead gen forms or landing pages.” PacedRevenue fixes the audience and the offer first, then chooses between a form and a page.
Use LinkedIn Lead Gen Forms when you want more replies from a well-defined audience, and a landing page when the buyer needs more context before talking. LinkedIn reports its forms convert at 13% on average, against 4% for landing pages.4 Pre-filled forms raise volume, so quality has to come from the targeting. When a page fits better, PacedRevenue builds and tracks it.
An AI agent can write LinkedIn ads, launch campaigns and adjust bids in minutes, and PacedRevenue uses AI for that work too. What an agent can't do on its own is judge whether a lead is a buyer, or see which ads turned into revenue without your CRM connected. If you only want ads produced cheaply, an AI tool will do that for less than we would.
One call is enough to tell. If your buyers aren't on LinkedIn in numbers worth paying for, we'll say so.
You bring the expertise. We'll put it in front of the people who sign.