Your buyers post about what's broken. We put your answer in front of them while they're still talking about it.
PacedRevenue's X Ads service plans, writes, runs and measures advertising on X for B2B companies. PacedRevenue targets the keywords, conversations and follower look-alikes around your category, and captures leads with X's lead forms or with conversion-ready landing pages that PacedRevenue builds. PacedRevenue tracks every lead through X's Conversion API into the CRM, so each deal is traced to its ad.
Our buyers argue about our category on X every day.
We watch the threads and never show up in them.
We boosted a post and got likes from strangers.
Engagement went up. Nobody who could buy from us was in it.
X can't target job titles.
So we assumed it wasn't for B2B, and never tested it properly.
We don't know which clicks became customers.
The pixel counts visits. The CRM doesn't know where anyone came from.
Start somewhere else if
X's targeting doesn't include job titles,1 so we reach buyers through what they talk about and who they follow: keywords, conversation topics, and look-alikes of the accounts your buyers already follow, plus your own lists and your site visitors.
People on X scroll past anything that reads like an ad. We promote posts with a point of view, from your company or your leaders, and test images, video and text against each other.
X launched native Lead Gen Ads on 26 August 2026, with forms that can ask for company name, job title and work email.2 Where they're open to your account we use them; otherwise we build a conversion-ready landing page for every campaign.
Someone who clicked from a thread is still in the argument. Every lead goes straight to a named person on your side, with the post they answered, so the first call happens while the topic is live.
The X Pixel and Conversion API record every lead from your ads.3 We carry each lead's click ID into your CRM, so meetings, opportunities and deals are counted against the ad that started them, and the budget follows cost per qualified meeting.
X is one channel in our B2B lead generation service.
X's Pixel and Conversion API record every lead your ads produce. We carry each lead's click ID into your CRM, so meetings, opportunities and closed deals are counted against the ad that started them, and you see which posts produce revenue.
£225
per CxO conversion, for My1Login
“Really pleased with the quality, especially a couple of biggies that came in around Christmas.”
Mike Newman · Founder, My1Login
The My1Login case study“We don't have a marketing team. I am the marketing team. PacedRevenue gives us a marketing capability we simply don't have.”
“The approach is forensic and data-driven, working backwards from the numbers, not guessing. It's exactly how it should be.”
On X the buyers are in the replies. What separates these options is who picks the conversations, and whether anyone counts what happens after the click.
| Question | PacedRevenueX AdsSenior operators | Specialist agencyA good oneDeep channel team | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed |
|---|---|---|---|---|
| Who decides which conversations to be in? | Senior operators, working from the keywords and accounts your buyers actually use, with exclusions reviewed weekly. | Their media team, usually strong on reach and engagement. | Your marketer, who may already know the conversations and the tone. | The agent, from your prompt. It builds keyword lists fast and follows the platform's suggestions. |
| What will they report? | Cost per qualified meeting and per deal, every week, from your CRM. | Often engagement, clicks and cost per click. | Whatever there's time to pull together. | What X Ads returns: impressions, engagements, clicks and conversions. |
| What happens after someone clicks? | They land on a native form or a conversion-ready landing page we build for the conversation, and a named person follows up the same day. | It varies. Some build landing pages; some send traffic to your homepage. | It depends who's free that day. | They land wherever the ad points, and someone still has to call them. |
| What happens when a campaign isn't working? | It's cut within the week, and the budget moves to whatever is booking meetings. | Usually spotted at the monthly review. | It runs until someone notices. | The agent optimises to engagement, which X supplies easily. |
| Am I locked in? | No. It runs month to month, and you can stop at the end of any month. | Often a fixed sprint or a minimum term. | A salary and a notice period. | No, and nobody is accountable for the spend either. |
Still weighing it up?
Book a callX Ads work for B2B when your buyers talk about your category in public, because X targets conversations rather than job titles. PacedRevenue reaches them through keywords, conversation topics and look-alikes of the accounts they follow, runs X as a test beside LinkedIn or Google, and keeps it only if it books qualified meetings at a sensible cost.
X's documented targeting doesn't include job titles, companies or industries. It targets keywords, interests, follower look-alikes, conversation topics, locations and your own lists, which need at least 100 matched active users, or 500 in Ads Manager. PacedRevenue uses LinkedIn when a campaign has to reach specific titles.
Yes. X launched native Lead Gen Ads on 26 August 2026, with forms that can ask for company name, job title and work email, and the leads can be exported. At launch X pointed advertisers to its sales team for access, so PacedRevenue checks availability for your account first and uses a landing page where forms aren't open yet.
X sets no minimum budget, and bids can be automatic, capped or set to a target cost. PacedRevenue sets the budget with you after a call, from what a customer is worth and how many meetings a month would prove the channel, and usually runs X as a test alongside a channel that's already working.
X gives advertisers sensitivity settings and keyword block lists, and UK advertisers can get independent brand-safety reporting from IAS for the timeline. PacedRevenue sets those controls before launch and checks where the ads ran every week. If your brand can't accept any risk of an awkward neighbour, LinkedIn is the more controlled channel.
An AI agent can write X ads, build keyword lists and launch campaigns in minutes, and PacedRevenue uses AI for that work too. What an agent can't do on its own is tell which conversations your buyers are really in, or see which leads became customers without your CRM connected. If you only want ads produced cheaply, an AI tool will do that for less.
Book a call. We'll look at how your buyers talk about your category on X, and tell you straight if it's worth testing.
They talk. You're in the conversation.