Decide who's worth a meeting.
Before launch, we agree with you who can sign and what makes a meeting worth your time.
B2B lead generation that reaches the person who signs.
We put the people who can sign in your calendar, and trace every deal to the ad that started it.
PacedRevenue is a B2B lead generation agency for UK companies that sell to senior buyers, judged on meetings with people who can sign.
Meetings with people who can sign.
PacedRevenue gets you at the table with decision-makers, not tyre-kickers. Here are the typical results our clients see.
- PETE TAYLOR
A UK CEO coach for the founders and CEOs of £1m to £50m businesses.
- 7CEO meetings in three weeks, and six of the seven turned up
- £196per CEO meeting
- 2CEOs signed within seven weeks of launch
Who clicked, by job title, from LinkedIn Campaign Manager. Tap to enlarge.
UK identity and access management software, sold to accountancy firms.
- 9CxO opportunities in six weeks
- £225per enquiry from a CxO
- 4 daysfrom a new HMRC rule to a live campaign
Who clicked, by job title, from LinkedIn Campaign Manager. Tap to enlarge.
US software that reads ad agencies' Google and Meta accounts and recommends what to change.
- 5+demos with agency owners and directors in the first three weeks
- 19 daysto learn buyers wanted it done for them. The founders changed the offer
Want meetings like these in your calendar?
Book a 30-minute call. We'll look at who you sell to and tell you which channels can reach them.
Every week, you see meetings with people who can sign. You agree what counts before we start.
What counts as a meeting
- Someone who can sign. If they need sign-off, we agree with you first who else counts
- At a company the right size for you
- With the problem you solve, in their own words
- In your calendar, followed up the same day
A meeting that misses the definition doesn't count. We tell you why, and change the targeting.
Five steps turn a stranger into a sales meeting.
Give them a reason to talk.
We write the message around the problem they'd pay to fix, test several versions and keep the winner.
Go where they already are.
We test the channels against each other and move the money to whichever books meetings cheapest. Each gets a fair run first: in our count, two in three UK SMEs that quit LinkedIn ads did so within two months.
Answer while they're still interested.
Every click lands on a page we build for that ad, and every reply reaches your team the same day.
Report what turns into pipeline.
Every week you see cost per meeting and which meetings became deals, straight from your CRM.
Six ad platforms and direct outreach, all judged on cost per meeting.
ChatGPT Ads
Your offer beside the answer when buyers ask ChatGPT about the problem you solve.
LinkedIn Ads
Posts from your leaders and experts, promoted to the people who sign, with retargeting and lead forms behind them.
Google Ads
Buyers already searching for what you sell, caught at the moment of the search and sent to a page built for that search.
Meta Ads
Facebook and Instagram, aimed with your customer lists and retargeting at buyers you can't name by job title.
Reddit Ads
Your case, made inside the communities where buyers compare tools and ask each other what works.
X Ads
Keyword and conversation targeting, so the ads reach people already talking about the problem you solve.
Email and direct outreach
When your buyers are few enough to name, we write to each of them directly. For carrotcake AI, that meant five or more demos with agency owners and directors in the first three weeks.
Every £ you spend makes you better.
- 1ImpressionThe ad platform
- 2ClickThe ad platform
- 3LeadThe ad platform
- 4MeetingYour CRM
- 5OpportunityYour CRM
- 6WonYour CRM
Each platform's conversion API
Each deal tells us which channel, ad and words won it, so next month's money goes further. Use the words that won on your website and your sales calls too.
We obsess over revenue. And build the message, creative, pages and everything in between to get it.
Before anything goes live, we work out why a senior buyer would act, what makes them hesitate, and how to make saying yes easy. That comes from two backgrounds most agencies don't have: years spent on how B2B buyers decide, and 15 years spent making products easy to use.
Why buyers act, and what stops them.
What moves them
- A problem they already feel
- Proof from people like them
- A small, safe first step
What stops them
- Risk to their own reputation
- A case they can't sell upwards
- Too much effort to get started
From a career selling to senior buyers in enterprise software, at S&P Global, Moody's Analytics and Anaplan.
Every step after the click, made easy.
- The adOne promise, in their words
- The pageAnswers before they ask
- The formPre-filled, a few fields
- The callSame day, with context
From 15 years designing how people use products, including at Meta.
So the ad, the page, the form and the call all work on one thing: getting the right person to say yes.
Live in five working days. Month to month after that.
- 5 days
- Most campaigns go live within five working days of signing.
- Monthly
- Month to month, with no long contract. Stop at the end of any month.
- £3,000
- Minimum monthly ad spend per channel on LinkedIn or Google, paid straight to the platform.
- Weekly
- Your cost per qualified meeting, from your CRM, every week.
Book a call
30 minutes. If we can't reach your buyers, we'll tell you.
More activity hasn't meant more meetings.
Most of our pipeline still comes from referrals.
Referrals and old contacts carry the pipeline. The quarter they go quiet, so does revenue.
We bought leads. Sales called them junk.
The forms came in, but nobody who could sign was on them, and the follow-up quietly stopped.
The agency's report looks great. Our pipeline doesn't.
Clicks and leads went up. The deals didn't.
We've tried LinkedIn, Google and Meta.
Each got a few months and a few clicks, and none booked enough meetings to keep its budget.
Pipeline Generation fits if you're
- Selling to businesses, where a deal starts with a conversation
- Winning deals once you're in front of the right buyer
- Able to follow up a new lead the same day
- Ready to give a channel 90 days before you judge it
Start somewhere else if
- Meetings happen but deals stall: we fix what happens after the meeting instead.
- You're not sure who your best customer is yet: we'll help you work that out first.
- You want one senior person to own the whole number: that's our fractional CRO.
A lead generation company, in-house SDRs or an AI agent?
Names are cheap. Ads are cheap now too. A meeting with someone who can sign is what costs money, and it's the number we report.
| Question | PacedRevenuePipeline GenerationSenior operators | Lead gen agencyA good oneChannel specialists | In-house SDRsOne or two hiresYour own hires | You with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed |
|---|---|---|---|---|
| Who decides who we go after? | Senior operators, working from your best customers and the people who actually sign, agreed with you before launch. | Usually the agency, from your brief. Good ones push back on it; many take it as given. | Whoever wrote their playbook, which is often you, from memory. | The agent, from your prompt. It's fast, and only as good as the brief and the data it's given. |
| What gets reported? | Qualified meetings, cost per meeting and the deals they became, every week, from your CRM. | Often leads and meetings booked, which can rise while deals don't. | Activity: calls, emails and meetings set. Useful if someone checks the quality. | What the ad platforms return: clicks, leads and cost per lead, unless someone wires in the CRM. |
| How soon does it start? | Most campaigns go live within five working days. Outreach follows once the list is built. | Quickly. A good agency can be running within a few weeks. | Slowly. It takes months to hire, train and ramp a new team. | Today. Launching a campaign takes minutes. |
| Who builds the landing pages? | We build a landing page for each ad, written for the people it sends and tracked through to your CRM. | It varies. Some build landing pages; some send traffic to your homepage. | They don't, so pages wait on whoever runs your website. | An agent can draft a page in minutes. Someone still has to publish it, test it and connect the tracking. |
| What happens to a lead after it arrives? | It goes to a named person on your side with the context to follow up that day, and we check what became of it. | It's handed over, and the follow-up is usually yours. | They work it, if it's in their patch and they're not swamped. | It lands in a sheet or an inbox, and someone still has to call them. |
| Am I locked in? | No. It runs month to month, and you can stop at the end of any month. | Often there's a minimum term or a fixed sprint. | Salaries and notice periods. | No, and nobody is accountable for the spend either. |
Questions about B2B lead generation.
Still weighing it up?
Book a callWhat do B2B lead generation services include?
PacedRevenue's B2B lead generation includes deciding who is worth a meeting, writing the message and the offer, running the campaigns, building the landing pages they send people to, routing every reply for same-day follow-up, and reporting cost per qualified meeting each week. PacedRevenue connects each ad platform's conversion data to your CRM, so every meeting and deal is traced to the ad that started it.
Which channels does PacedRevenue use for lead generation?
PacedRevenue runs B2B lead generation on LinkedIn, Google, Meta, Reddit, X and ChatGPT ads, and through email and direct outreach. PacedRevenue picks the mix by where your buyers spend their time and what a customer is worth to you, then moves the budget to whichever channel books qualified meetings at the lowest cost.
How much do B2B lead generation services cost?
PacedRevenue charges a monthly fee for B2B lead generation, and your ad budget is paid straight to the platforms, so none of it passes through us. LinkedIn and Google need at least £3,000 a month each in ad spend to book enough meetings to judge. The fee depends on the channels and the scope, and it's quoted after a call. To compare what other UK firms publish, see the best B2B lead generation companies in the UK.
Can an AI agent run our lead generation instead?
An AI agent can write ads, launch campaigns and adjust bids faster than any agency, and PacedRevenue uses AI for that work too. What an agent can't do on its own is decide who's worth a meeting, judge whether a lead is a buyer, or see which campaigns turned into revenue without your CRM connected. If you only need ads produced cheaply, an AI tool will do that for less.
Should I use a lead generation agency or hire SDRs in-house?
Use an outside service first if you don't yet know which audience and message produce meetings, and hire SDRs once you do. An in-house team takes months to hire and ramp, and it needs a proven playbook to work from. Paying someone to find that playbook first means your hires start from what already works, rather than guessing on your payroll.
How long does B2B lead generation take to work?
B2B lead generation shows whether the audience and message are landing within days, and a fair verdict on cost per qualified meeting takes 30 to 90 days, because senior buyers rarely act on first sight. For carrotcake AI, the first three weeks produced five or more demos with agency owners and directors. My1Login had nine CxO opportunities within six weeks.
Want meetings with people who can sign?
Book a 30-minute call. We'll look at who you sell to and what you've tried, and tell you which channels are worth the money.
You close the deals. We'll fill the calendar.