B2B lead generation that reaches the person who signs.

Book a callSee how it works

PacedRevenue's B2B lead generation service gives B2B companies of any size a repeatable source of qualified sales meetings. PacedRevenue runs LinkedIn, Google, Meta, Reddit, X and ChatGPT ads and email outreach, and builds conversion-ready landing pages for the campaigns. PacedRevenue connects each platform's conversion data to the CRM, reports cost per qualified meeting, and traces every deal to its ad.

More activity hasn't meant more meetings.

Most of our pipeline still comes from referrals.

Referrals and old contacts carry the pipeline. The quarter they go quiet, so does revenue.

We bought leads. Sales called them junk.

The forms came in, but nobody who could sign was on them, and the follow-up quietly stopped.

The agency's report looks great. Our pipeline doesn't.

Impressions, clicks and meetings booked all went up. The deals didn't.

We've tried LinkedIn, Google and Meta.

Each got a few months and a few clicks, and none booked enough meetings to keep its budget.

Pipeline Generation fits if you're

  • Selling to businesses, where a deal starts with a conversation
  • Winning deals once you're in front of the right buyer
  • Able to follow up a new lead the same day
  • Ready to back a channel long enough to learn what works

Start somewhere else if

  • Meetings happen but deals stall: Revenue Execution fixes what happens after the meeting.
  • You're not sure who your best customer is yet: start with the PACED Review.
  • You want one senior person to own the whole number: that's Revenue leadership.

Five steps turn a stranger into a sales meeting.

Decide who's worth a meeting.

Before anything goes live, we write down who can sign, what they're struggling with, and what makes a meeting worth your time. Everything after this step is aimed at those people, so the budget goes on reaching them rather than everyone.

  • Your best customers, studied
  • The people who sign, named by role
  • A qualified meeting, defined before launch

This step is Position, the first of the five gates a sale has to clear. Get it wrong and you spend months never reaching the person with power.

Give them a reason to talk.

The person who signs is busy and already being pitched. We write the message and the offer around the problem they'd pay to fix, in the words your best customers use, and test which version earns a reply.

  • Messaging written for the buyer
  • An offer worth a meeting
  • Versions tested, winners kept

When the message is the gap, it shows up as a failed product launch or a segment pivot that stalls.

Go where they already are.

We pick the channels by where your buyers actually spend their time, then test them against each other on cost per meeting and move the budget to whichever wins.

  • Six ad platforms
  • Email and direct outreach
  • Your leaders' posts, promoted

Catch every click and every reply.

Every ad click lands on a conversion-ready landing page we build for the campaign, written for the ad that brought the buyer there and built for one action. Interest cools fast, so every reply, form and booking goes straight to a named person on your side with the context to follow up that day, and it's logged in your CRM.

  • Conversion-ready landing pages, built by us
  • Same-day follow-up
  • Every lead logged in your CRM

Count what turns into pipeline.

Clicks and form fills are easy to grow and tell you little. We connect each platform's conversion API to your CRM, so every meeting and deal is traced to the ad that started it, and the platforms learn to find more people like your buyers. Every week you see cost per qualified meeting, and the money moves to whatever produces them.

  • Conversion APIs connected to your CRM
  • Every deal traced to its ad
  • Weekly cost per qualified meeting

The case against counting leads has its own chapter: why more leads won't fix revenue.

Every channel your buyers use, judged on meetings.

Leads are cheap. A meeting with the person who signs isn't.

Anyone with a budget can fill a spreadsheet with names, and an AI agent will now write the ads and set the bids for you, which is why so much lead generation is sold and reported by the lead. The expensive part is a conversation with someone who can say yes, because they're busy, sceptical and already being pitched. That's the number we report: meetings your sales team would happily take again, traced to the deals they became.

PacedRevenue's B2B lead generation compared with a lead generation agency, an in-house SDR team and running it yourself with an AI agent
QuestionPacedRevenuePipeline GenerationSenior operatorsLead gen agencyA good oneChannel specialistsIn-house SDRsOne or two hiresYour own hiresYou with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed
Who decides who we go after?Senior operators, working from your best customers and the people who actually sign, agreed with you before launch.Usually the agency, from your brief. Good ones push back on it; many take it as given.Whoever wrote their playbook, which is often you, from memory.The agent, from your prompt. It's fast, and only as good as the brief and the data it's given.
What gets reported?Qualified meetings, cost per meeting and the deals they became, every week, from your CRM.Often leads and meetings booked, which can rise while deals don't.Activity: calls, emails and meetings set. Useful if someone checks the quality.What the ad platforms return: clicks, leads and cost per lead, unless someone wires in the CRM.
How soon does it start?Most campaigns go live within five working days. Outreach follows once the list is built.Quickly. A good agency can be running within a few weeks.Slowly. It takes months to hire, train and ramp a new team.Today. Launching a campaign takes minutes.
Who builds the landing pages?We build conversion-ready landing pages, each written for the ad that sends people to it and tracked through to your CRM.It varies. Some build landing pages; some send traffic to your homepage.They don't, so pages wait on whoever runs your website.An agent can draft a page in minutes. Someone still has to publish it, test it and connect the tracking.
What happens to a lead after it arrives?It goes to a named person on your side with the context to follow up that day, and we check what became of it.It's handed over, and the follow-up is usually yours.They work it, if it's in their patch and they're not swamped.It lands in a sheet or an inbox, and someone still has to call them.
Am I locked in?No. It runs month to month, and you can stop at the end of any month.Often there's a minimum term or a fixed sprint.Salaries and notice periods.No, and nobody is accountable for the spend either.

Companies that stopped relying on referrals.

£169

per meeting with a CxO, for My1Login

“By working with you guys, that gives us a marketing capability that actually delivers lead flow on a consistent basis... why would we ever want to turn that off?”

Mike Newman · Founder, My1Login

The My1Login case study
“We don't have a marketing team. I am the marketing team. PacedRevenue gives us a marketing capability we simply don't have.”
FounderB2B SaaS, in stealth
“The approach is forensic and data-driven, working backwards from the numbers, not guessing. It's exactly how it should be.”
Taimur NizamiCEO, Nizami Farms
The Nizami Farms case study

Questions about B2B lead generation.

Still weighing it up?

Book a call
What do B2B lead generation services include?

PacedRevenue's B2B lead generation includes deciding who is worth a meeting, writing the message and the offer, running the campaigns, building the conversion-ready landing pages they send people to, routing every reply for same-day follow-up, and reporting cost per qualified meeting each week. PacedRevenue connects each ad platform's conversion data to your CRM, so every meeting and deal is traced to the ad that started it.

Which channels does PacedRevenue use for lead generation?

PacedRevenue runs B2B lead generation on LinkedIn, Google, Meta, Reddit, X and ChatGPT ads, and through email and direct outreach. PacedRevenue picks the mix by where your buyers spend their time and what a customer is worth to you, then moves the budget to whichever channel books qualified meetings at the lowest cost.

How much do B2B lead generation services cost?

PacedRevenue charges a monthly fee for B2B lead generation, and your ad budget is paid straight to the platforms, so none of it passes through us. LinkedIn and Google need at least £3,000 a month each in ad spend to book enough meetings to judge. The fee depends on the channels and the scope, and it's quoted after a call.

Can an AI agent run our lead generation instead?

An AI agent can write ads, launch campaigns and adjust bids faster than any agency, and PacedRevenue uses AI for that work too. What an agent can't do on its own is decide who's worth a meeting, judge whether a lead is a buyer, or see which campaigns turned into revenue without your CRM connected. If you only need ads produced cheaply, an AI tool will do that for less.

Should I use a lead generation agency or hire SDRs in-house?

Use an outside service first if you don't yet know which audience and message produce meetings, and hire SDRs once you do. An in-house team takes months to hire and ramp, and it needs a proven playbook to work from. Paying someone to find that playbook first means your hires start from what already works, rather than guessing on your payroll.

How long does B2B lead generation take to work?

B2B lead generation shows whether the audience and message are landing within days, and a fair verdict on cost per qualified meeting takes 30 to 90 days, because senior buyers rarely act on first sight. For carrotcake AI, the first 30 days produced five or more meetings with agency CxOs. My1Login reached two to three qualified CxO meetings a week within an eight-week engagement.

Find out who's worth a meeting this quarter.

Book a call. We'll look at who you sell to and what you've tried, and tell you honestly which channels are worth the money.

Book a callFind your revenue constraint

You close the deals. We'll fill the calendar.