Your buyers ask ChatGPT what to do. Your ad sits under the answer, matched to what they asked.
PacedRevenue's ChatGPT Ads service plans, writes, runs and measures advertising in ChatGPT for B2B companies. PacedRevenue matches ads to the conversations buyers have with ChatGPT, sends them to conversion-ready landing pages it builds, and follows up the same day. PacedRevenue connects OpenAI's Conversions API to the CRM, so every meeting and deal is traced to its ad.
Our buyers do their research in ChatGPT now.
They arrive having already compared three suppliers, and we weren't one of them.
Our search traffic is falling.
People still have the problem. They've stopped typing it into Google and started asking ChatGPT.
We don't know if it works for B2B.
There are no benchmarks yet, and nobody on the team has run a campaign.
We tried it and got clicks, not calls.
The ads ran and the traffic came, and nobody could say which clicks were buyers.
Start somewhere else if
ChatGPT Ads are matched to what a conversation is about, not to exact keywords.1 We write the context hints from the questions your buyers actually ask, then narrow by location, device and your customer lists.
Your ad appears below ChatGPT's answer, labelled as sponsored and kept separate from it,2 so it has to read as the next step for someone who has just been answered. Each ad carries your name, a headline, a line of copy, an image and a landing page.3
Being cited inside the answer is a different job: AI search visibility.
Every ad goes to a conversion-ready landing page we build for it, written for the question that brought the buyer there, with a short form or a calendar. Leads can go straight into your CRM, including through OpenAI's own HubSpot integration.4
A lead that waits cools. Every form goes straight to a named person on your side, with what they asked and what they read, so the first call happens while the question is still live.
OpenAI's reporting covers impressions, clicks, spend and the conversions it can see. We connect its Conversions API to your CRM, so meetings, opportunities and deals are traced to the ad that started them. Every week you see cost per qualified meeting, and the budget follows it.
ChatGPT is one channel in our B2B lead generation service.
OpenAI's reporting stops at the clicks and conversions it can see. We connect its Conversions API to your CRM, so meetings, opportunities and closed deals are counted against the ads that started them, and the budget moves to the conversations that produce buyers.
£225
per CxO conversion, for My1Login
“Really pleased with the quality, especially a couple of biggies that came in around Christmas.”
Mike Newman · Founder, My1Login
The My1Login case study“We don't have a marketing team. I am the marketing team. PacedRevenue gives us a marketing capability we simply don't have.”
“The approach is forensic and data-driven, working backwards from the numbers, not guessing. It's exactly how it should be.”
ChatGPT Ads are new enough that nobody has years of results. What separates the options is who decides what the ads say and what gets counted.
| Question | PacedRevenueChatGPT AdsSenior operators | Specialist agencyA good oneDeep channel team | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed |
|---|---|---|---|---|
| Who decides which conversations to be in? | Senior operators, working from the questions your buyers ask on sales calls, written as context hints and tested. | Their media team, usually translating a search keyword list into context. | Your marketer, who knows the buyer best and is learning a brand-new ad platform. | The agent, from your prompt. Fast, and only as good as the questions you give it. |
| What will they report? | Cost per qualified meeting and per deal, every week, from your CRM through OpenAI's Conversions API. | Often clicks and conversions from OpenAI's reporting. | Whatever there's time to pull together. | What Ads Manager returns: impressions, clicks, spend and conversions, unless someone wires in the CRM. |
| What happens after someone clicks? | They land on a conversion-ready landing page we build for their question, and a named person on your side follows up the same day. | It varies. Some build landing pages; some send traffic to your homepage. | It depends who's free that day. | They land wherever the ad points, and someone still has to call them. |
| What happens when a campaign isn't working? | It's cut within the week, and the budget moves to the conversations that are booking meetings. | Usually spotted at the monthly review. | It runs until someone notices. | The agent optimises to what Ads Manager can see, clicks and conversions, not to whether anyone booked a call. |
| Am I locked in? | No. It runs month to month, and you can stop at the end of any month. | Often a fixed sprint or a minimum term. | A salary and a notice period. | No, and nobody is accountable for the spend either. |
Still weighing it up?
Book a callChatGPT Ads are ads OpenAI shows below ChatGPT's answers, labelled as sponsored and kept separate from the answer. OpenAI began testing them in the US on 9 February 2026, and they are now live in the UK and more than 60 countries. They appear to people on the Free and Go plans, not to Plus, Pro, Business or Enterprise accounts.
Yes, within OpenAI's rules. Software advertising is allowed in every market where ChatGPT Ads run, while OpenAI's policy says ads are primarily limited to consumer verticals during the test, and financial and legal services are prohibited outside the US. ChatGPT Business and Enterprise accounts never show ads, so campaigns reach buyers when they use the Free or Go plans.
ChatGPT Ads are matched to the context and intent of the conversation, not to exact keywords. Advertisers add context hints, choose locations down to postcode and the devices, and can target customer lists of at least 25,000 matched users. The conversation does most of the targeting, so the context hints decide who sees the ad.
ChatGPT Ads are bought on cost per thousand impressions or cost per click, or optimised for conversions, and OpenAI never bills per conversion. The minimum daily budget is £15 in the UK, and OpenAI suggests starting with a maximum of $3 to $5 a click. PacedRevenue's management fee is separate and quoted after a call.
OpenAI hasn't published performance benchmarks for ChatGPT Ads yet, so every B2B campaign is a test worth running with a fixed budget and a clear verdict. Early advertisers report strong traffic: Stream, a developer platform, says more than 70% of its ChatGPT Ads clicks became website sessions. PacedRevenue judges the channel on cost per qualified meeting.
No. ChatGPT Ads appear below the answer and never change it: OpenAI says advertisers have no ability to shape, rank or alter ChatGPT's responses. Appearing inside the answers is earned through content that AI assistants cite, which is separate work from buying ChatGPT Ads, and the two work best together.
Book a call. We'll check that OpenAI's rules allow your category, and which of your buyers' questions are worth paying to be next to.
They ask. You're the next step.