Buyers trust other buyers more than your website. Reddit is where they ask each other.
PacedRevenue's Reddit Ads service plans, writes, runs and measures Reddit advertising for B2B companies. PacedRevenue targets the communities, interests and keywords where buyers research, writes ads that hold up in the comments, and sends clicks to conversion-ready landing pages it builds. PacedRevenue connects Reddit's Conversions API to the CRM, so every deal is traced to its ad.
Our buyers ask Reddit before they ask us.
They read what other people say about tools like ours, and we're not in the thread.
We're afraid of the comments.
One sarcastic reply under an ad and the whole campaign feels like a mistake.
Reddit sends traffic, not leads.
The clicks come in and bounce, because the page was written for somebody else.
We assumed it wasn't for B2B.
There's no job-title targeting, so the channel never got a proper test.
Start somewhere else if
We target the communities your buyers visit, the interests they follow and the keywords in the conversations they join. Reddit's targeting doesn't include job titles,1 so the work is picking conversations only your buyers would be in, and excluding the ones that waste money.
Reddit calls its community curious, opinionated and vocal,2 so an ad has to be useful before it's persuasive. We write it like a post worth reading, run it in feeds and in conversation threads, and switch comments on only when someone is ready to answer them.
Reddit's lead generation campaigns send people to a form on your own website,3 so the page does most of the work. We build a conversion-ready landing page for every campaign, written for the conversation that brought people there, with a short form or a calendar.
Someone who came from a thread is still comparing notes. Every lead goes straight to a named person on your side, with the conversation they came from, so the first call happens while the question is still open.
Reddit's Conversions API accepts offline events sent within seven days,4 so we send back the leads that became meetings, and your CRM tracks the opportunities and deals from there. Every week you see cost per qualified meeting, by community.
Reddit is one channel in our B2B lead generation service.
Reddit's reporting stops at the click and the form. We send the leads that became meetings back through its Conversions API, inside the seven days it allows, and track opportunities and deals in your CRM, so you see which communities produce revenue.
£225
per CxO conversion, for My1Login
“Really pleased with the quality, especially a couple of biggies that came in around Christmas.”
Mike Newman · Founder, My1Login
The My1Login case study“We don't have a marketing team. I am the marketing team. PacedRevenue gives us a marketing capability we simply don't have.”
“The approach is forensic and data-driven, working backwards from the numbers, not guessing. It's exactly how it should be.”
On Reddit the audience answers back. What separates these options is who picks the conversations, and who is ready when someone replies.
| Question | PacedRevenueReddit AdsSenior operators | Specialist agencyA good oneDeep channel team | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed |
|---|---|---|---|---|
| Who decides which conversations to be in? | Senior operators, working from the communities and questions your buyers actually use, with exclusions reviewed weekly. | Their media team, often skilled at community and interest targeting. | Your marketer, who may already read those communities and knows the tone. | The agent, from your prompt, usually with Reddit's automated targeting left on. |
| What will they report? | Cost per qualified meeting and per deal, every week, from your CRM through Reddit's Conversions API. | Often clicks and cost per click, sometimes leads. | Whatever there's time to pull together. | What Reddit's dashboard returns: impressions, clicks and conversions. |
| Who answers the comments? | We keep comments off until someone is ready to answer, then reply like a person who knows the subject. | Usually the agency, or comments stay off. | Your marketer, when there's time. | Nobody, unless you do. |
| What happens when a campaign isn't working? | It's cut within the week, and the budget moves to the communities that are booking meetings. | Usually spotted at the monthly review. | It runs until someone notices. | The agent optimises to clicks, which Reddit supplies in abundance. |
| Am I locked in? | No. It runs month to month, and you can stop at the end of any month. | Often a fixed sprint or a minimum term. | A salary and a notice period. | No, and nobody is accountable for the spend either. |
Still weighing it up?
Book a callReddit Ads work for B2B when your buyers research in communities, and many do. In a Reddit survey, 83% of US business decision-makers said they self-research before speaking to sales, and 23% had used Reddit for research, including 32% of software buyers.5 PacedRevenue targets the communities where your buyers compare notes.
Reddit's own targeting options don't include job titles or companies. It targets communities, interests and keywords, plus retargeting and customer lists of at least 1,000 matched users. PacedRevenue picks conversations only your buyers would join, and uses LinkedIn when a campaign has to reach specific titles.
Comments on Reddit ads are switched off by default, and advertisers choose whether to allow them. Reddit describes its community as curious, opinionated and vocal, so PacedRevenue opens comments only when someone is ready to answer them well, and uses community and keyword exclusions to keep ads away from threads that would waste the budget.
No. Reddit says community-targeted ads may be shown whenever people browse Reddit, not only inside the communities selected, and subscribers to excluded communities can still see ads in their home feed. PacedRevenue reads the delivery reports every week and tightens the targeting wherever the spend drifts away from your buyers.
Reddit recommends a daily budget of at least $50 for each ad group, and an ad group can overspend its daily budget by up to 20%. PacedRevenue sets the budget with you after a call, from what a customer is worth to you and how many meetings a month would prove the channel.
An AI agent can write Reddit ads and launch campaigns in minutes, and PacedRevenue uses AI for that work too. What an agent can't do on its own is tell which threads your buyers actually read, answer the comments like a person, or see which leads became customers without your CRM connected. If you only want ads produced cheaply, an AI tool will do that for less.
Book a call. We'll find the communities where your buyers compare notes, and tell you straight if Reddit is worth it for you.
They ask each other. You answer.