PacedRevenue's Authority & Visibility service builds B2B authority for companies of any size, so buyers find your expertise and trust it before the first call. PacedRevenue turns what your leaders know into LinkedIn thought leadership, pages built for search and answers AI assistants can cite. PacedRevenue measures the work by the conversations and meetings it starts.
Our best thinking lives in sales calls.
Your leaders explain the problem brilliantly on calls, and none of it is written down anywhere a buyer could find it.
We post when someone has time.
Posting happens in bursts, then stops for a month, so nobody following you learns what you stand for.
Buyers search for our problem and find a competitor.
The guides that come up are someone else's, and your site only ranks for your own name.
ChatGPT gets us wrong, or leaves us out.
Ask an AI assistant who solves the problem you solve, and it names other firms or describes yours wrongly.
Start somewhere else if
Your best material is already being said on sales calls and in meetings. We interview your leaders, mine the calls you record, and write down the opinions, stories and numbers only your company has.
Being found is Position, the first of the five gates a sale has to clear: getting found and chosen for an evaluation.
We write posts for your leaders' own LinkedIn profiles, pages for your site and answers to the questions buyers ask, in words your leaders would use. Nothing goes out until someone on your side has approved it.
The posts are thought leadership, and the pages are B2B SEO.
The same idea becomes a LinkedIn post, a page that answers a search and a passage an AI assistant can quote. When a post proves itself, we can promote it to the people you sell to as a Thought Leader Ad.
Promoted posts run through our LinkedIn Ads service.
In Gartner's survey published in March 2026, 67% of B2B buyers said they'd rather buy without a sales rep, and 45% had used AI during a recent purchase. So buyers are searching, reading and asking AI assistants long before they call anyone, and the company whose ideas they've already met starts ahead.
The figures are from Gartner's rep-free buying survey. Getting cited by AI assistants is the job of AI search visibility.
Every month we report what the work produced: the searches and profile visits, the replies and messages, and the meetings that followed, logged in your CRM. You see which ideas brought buyers in, and next month's work follows them.
Some of it only the buyer can tell you, which is why we ask: how did you hear about us?
Posts in your leaders' own voice on LinkedIn, written from what they already say on calls and approved by you every week.
Pages that answer what your buyers search for, built from your own expertise on a site search engines can read.
Pages ChatGPT, Perplexity and Google's AI features can quote, and a monthly check of what they say about you.
An AI agent will now write a LinkedIn post or a blog article in seconds, and so will your competitors'. Google says its ranking systems favour helpful content made for people over content made to manipulate rankings, and it asks whether an expert wrote or reviewed it. Buyers make the same judgement faster. What gets you found and quoted is the part a model can't produce on its own: your leaders' opinions, your numbers and the stories from your own customers.
| Question | PacedRevenueAuthority & VisibilitySenior operators | Content agencyA good oneWriters and SEOs | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or a content agentYour time, AI's speed |
|---|---|---|---|---|
| Where do the ideas come from? | From your leaders, in interviews and the calls you already record, so every piece says something only you could. | Usually from keyword research and briefs, with a call with you when there's time. | From whoever has time to think, which is rarely your most senior people. | From what's already published, which is what your competitors' agents are reading too. |
| Whose voice does it sound like? | Your leaders'. We calibrate each voice before anything is written, and they approve every piece. | The agency's house style, adjusted to fit. | Your marketer's, which may not be who buyers want to hear from. | A capable average, unless you feed it a lot of your own material. |
| Does it help you get found in AI answers? | Yes. Pages are written to be quoted, with sources, numbers and a clear answer, and we check what AI assistants say about you every month. | Increasingly, though many still write for search alone. | Only if they're keeping up with how AI search works. | It can draft answer-style pages. Checking what the assistants say about you is still manual work. |
| What gets reported? | The conversations and meetings it started, alongside reach, from your CRM and analytics. | Traffic, rankings and engagement, which can rise while meetings don't. | Whatever the tools report by default. | Nothing, unless you build the tracking yourself. |
| How much of your leaders' time does it take? | A session to calibrate their voice, then a weekly review of what goes out. | A kickoff, then comments on drafts. | As much as your marketer needs, whenever they need it. | All of it. You're writing the prompts and fixing the drafts. |
March 2026 against February, 28 days each
Built and run by us
“I was holding off for so long because I didn't know what my voice is. I now know what my voice is and you've helped me find that way.”
Nick ClarksonFounder, FuseableStill weighing it up?
Book a callB2B authority building services make a company's expertise easy for buyers to find and trust before they talk to sales. PacedRevenue's version covers three places buyers look: LinkedIn thought leadership from your leaders, B2B SEO for the searches buyers make, and AI search visibility, so assistants like ChatGPT can cite you. Each is measured by the conversations it starts.
Thought leadership carries a named person's point of view, where most content marketing explains a topic anyone could explain. PacedRevenue builds it from your leaders' own opinions, stories and numbers. In Edelman and LinkedIn's 2024 study, 73% of decision-makers said thought leadership is a more trustworthy way to judge a company's capabilities than its marketing materials.
Yes. Google says its AI Overviews and AI Mode draw on pages that are indexed and eligible to appear in Google Search, and ChatGPT's search shows sources it finds on the web. PacedRevenue treats SEO and AI visibility as one job: clear pages, real evidence and a site that search engines and AI crawlers can read.
B2B authority building shows early signs within weeks, in reach, profile visits and replies, and it compounds over months. On our own LinkedIn, organic impressions went from about 13,200 to about 482,600 in the 28 days to 27 March 2026. Search and AI visibility move more slowly, because pages have to be crawled, indexed and trusted first.
An AI agent can draft posts and articles quickly, and PacedRevenue uses AI in its own engine. What an agent can't supply is your leaders' opinions, stories and numbers, which are what buyers and search engines reward. If you only need more words published, an AI tool will do that for less.
PacedRevenue charges a monthly fee for Authority & Visibility, quoted after a call, because the scope depends on how many leaders, pages and services are involved. Promoting posts through LinkedIn's Thought Leader Ads is optional, and that budget is paid straight to LinkedIn, so none of it passes through us.
Book a call. We'll look at what your leaders know, what buyers find today, and which of the three is worth starting with.
You know your subject. We'll make it easy to find.