B2B Google Ads that catch buyers the moment they search.

They already know they have the problem. We make sure yours is the answer they click, and the one they call.

Book a callSee how a campaign runs

PacedRevenue's Google Ads service plans, writes, runs and measures search advertising for B2B companies. PacedRevenue bids on the searches buyers make when they're ready, blocks the ones that waste money, and sends clicks to conversion-ready landing pages it builds for each campaign. PacedRevenue imports CRM outcomes into Google Ads, so bidding follows qualified leads and closed deals.

Google finds buyers who are looking. It also finds everyone else.

We pay for clicks from students and job hunters.

Broad match found searches we never meant to buy, and the budget went on them.

Performance Max spends and won't say where.

The dashboard shows conversions. Sales can't find the leads.

Our leads fill in the form and vanish.

Fake emails, wrong numbers, and a cost per lead that looks fine on paper.

Google optimises for form fills, not deals.

Nobody told it which leads became customers, so it keeps finding more of the wrong ones.

Minimum ad spend£3,000 a month

Paid to Google, on top of our fee. Below that, a campaign buys too few clicks on B2B searches to book meetings you can judge.

Google Ads fit if

  • People search for what you sell, or the problem it solves
  • A deal is worth enough to pay for competitive clicks
  • Your CRM can show which leads became meetings
  • You can follow up a new lead the same day

Start somewhere else if

  • Nobody searches for what you sell yet: LinkedIn Ads creates the demand that search can only catch.
  • You need more than one channel: Pipeline Generation builds the whole source of meetings.
  • Meetings happen but deals stall: Revenue Execution fixes what comes after the meeting.

How a Google Ads campaign becomes a meeting.

Bid on the searches buyers make.

We start with the searches people make when they're ready to buy, favour exact and phrase match, and block the rest with negative keywords. Broad match can show your ads on searches that don't carry your keyword's meaning, so it earns its place or stays off.

  • Buying-intent keywords
  • Exact and phrase match first
  • Negative keywords, reviewed weekly

Google explains how match types behave and how negative keywords work. The same searches can be won without paying per click, through B2B SEO.

Land them on a page we build to convert.

Landing page experience feeds Google's Quality Score, which shapes what you pay per click, so we build a conversion-ready landing page for every campaign, written for its searches. Where lead form assets fit, we use the setting Google says brings fewer leads with greater interest.

  • Conversion-ready landing pages, built by us
  • A page for each search theme
  • Lead forms set for quality

Google explains Quality Score and its lead form settings.

Call back the same day.

A buyer who searched is comparing you with three others right now. Every lead goes straight to a named person on your side, with what they searched for, so the first call happens before a competitor's does.

  • Leads sent to a named person
  • The search with every lead
  • Logged in your CRM

Teach Google which leads were real.

We connect your CRM through Google's Data Manager and enhanced conversions for leads, so Google Ads sees which leads qualified and which became customers, and bids for more of them. Google's own filters don't stop fake leads on their own, so your CRM has the final say.

  • Enhanced conversions for leads
  • Qualified and converted leads imported
  • Weekly cost per qualified meeting

Google explains enhanced conversions for leads. Google is one channel in our B2B lead generation service.

Every deal traced to the ad that started it.

  1. 1ImpressionGoogle
  2. 2ClickGoogle
  3. 3LeadGoogle
  4. 4MeetingYour CRM
  5. 5OpportunityYour CRM
  6. 6WonYour CRM
Enhanced conversions for leads

Google Ads reporting stops at the form. We connect your CRM through Google's Data Manager, so qualified leads, opportunities and closed deals flow back, and Google's bidding learns from the leads that turned into customers rather than the ones that filled in a form.

  • Every lead matched to a CRM record
  • Qualified and converted leads sent to Google
  • Cost per meeting and per deal, by campaign

Meetings with the people who sign.

£169

per meeting with a CxO, for My1Login

“We have 7 opportunities with CxOs in half as many weeks. The quality is high, exactly what we wanted.”

Mike Newman · Founder, My1Login

The My1Login case study
“We don't have a marketing team. I am the marketing team. PacedRevenue gives us a marketing capability we simply don't have.”
FounderB2B SaaS, in stealth
“The approach is forensic and data-driven, working backwards from the numbers, not guessing. It's exactly how it should be.”
Taimur NizamiCEO, Nizami Farms
The Nizami Farms case study

Four ways to run Google Ads, each at its best.

Google will spend any budget you give it. What separates these options is who decides which searches are worth paying for, and what gets counted afterwards.

PacedRevenue's Google Ads service compared with a specialist PPC agency, an in-house marketer and running it yourself with an AI agent
QuestionPacedRevenueGoogle AdsSenior operatorsSpecialist agencyA good oneDeep channel teamIn-houseYour marketerYour own hireYou with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed
Who decides what we bid on?Senior operators, working from the searches your buyers make when they're ready, with negatives reviewed every week.Their PPC team, usually strong on structure and bidding.Your marketer, who knows the product best and is learning the platform as they go.The agent, usually leaning on broad match and Google's automation.
What will they report?Cost per qualified meeting and per deal, every week, from your CRM through enhanced conversions for leads.Often conversions and cost per conversion, sometimes CRM stages.Whatever there's time to pull together.What Google Ads returns: clicks, conversions and cost per conversion.
What happens after someone fills in the form?It goes to a named person on your side the same day, and we check whether it became a meeting.It varies. Some build follow-up; some hand the lead over.It depends who's free that day.It lands in an inbox, and someone still has to call them.
What happens when a campaign isn't working?It's cut within the week, and the budget moves to the searches that are booking meetings.Usually spotted at the monthly review.It runs until someone notices.The agent optimises to what Google can see, and a cheap form fill looks like success.
Am I locked in?No. It runs month to month, and you can stop at the end of any month.Often a minimum term.A salary and a notice period.No, and nobody is accountable for the spend either.

Questions about Google Ads for B2B.

Still weighing it up?

Book a call
How much should a B2B company spend on Google Ads?

PacedRevenue asks for at least £3,000 a month in Google ad spend, paid directly to Google. Google itself sets no minimum, but a smaller budget buys too few clicks on B2B searches to book meetings you can judge. On most campaigns a single day can spend up to twice the average daily budget, while the month stays capped at 30.4 times it.

Do Google Ads work for B2B?

Google Ads work for B2B when people already search for what you sell or the problem it solves, because the search shows intent. Google reports that 92% of B2B buyers already have a shortlist of preferred vendors before they start the buying process, so search also decides whether you are on it. PacedRevenue bids on buying-intent searches and blocks the rest.

Should we use Performance Max for B2B lead generation?

Use Performance Max only with guard rails. It reaches every Google surface from one campaign, and its automation can chase cheap leads. PacedRevenue runs it with brand exclusions and negative keywords, which apply to its Search and Shopping inventory, reads its search terms report every week, and switches it off when it stops booking meetings.

How do you stop fake leads from Google Ads?

Google says its invalid-traffic filters don't prevent invalid leads on their own, and real people also type wrong details. PacedRevenue uses tighter keywords, the lead form setting Google says brings fewer but more interested leads, and CRM imports through enhanced conversions for leads, so Google learns which leads were real and bids for more like them.

Can Google Ads target job titles or company size?

Google Ads targets intent through the words people search, rather than job titles. Customer Match can target your own customer lists once an account has 90 days of history and more than $50,000 of lifetime spend. PacedRevenue pairs Google with LinkedIn when a campaign has to reach specific titles, and lets search catch the buyers who are already looking.

Can an AI agent run our Google Ads instead?

An AI agent can write Google ads, build campaigns and adjust bids in minutes, and PacedRevenue uses AI for that work too. What an agent can't do on its own is decide which searches are worth buying, or teach Google which leads became customers without your CRM connected. If you only want ads produced cheaply, an AI tool will do that for less than we would.

Be the click that becomes a call.

Book a call. We'll look at what your buyers search for and what a click is worth to you, and tell you straight if Google pays.

Book a callFind your revenue constraint

They search. You get the call.