They already know they have the problem. We make sure yours is the answer they click, and the one they call.
PacedRevenue's Google Ads service plans, writes, runs and measures search advertising for B2B companies. PacedRevenue bids on the searches buyers make when they're ready, blocks the ones that waste money, and sends clicks to conversion-ready landing pages it builds for each campaign. PacedRevenue imports CRM outcomes into Google Ads, so bidding follows qualified leads and closed deals.
We pay for clicks from students and job hunters.
Broad match found searches we never meant to buy, and the budget went on them.
Performance Max spends and won't say where.
The dashboard shows conversions. Sales can't find the leads.
Our leads fill in the form and vanish.
Fake emails, wrong numbers, and a cost per lead that looks fine on paper.
Google optimises for form fills, not deals.
Nobody told it which leads became customers, so it keeps finding more of the wrong ones.
Minimum ad spend£3,000 a month
Paid to Google, on top of our fee. Below that, a campaign buys too few clicks on B2B searches to book meetings you can judge.
Start somewhere else if
We start with the searches people make when they're ready to buy, favour exact and phrase match, and block the rest with negative keywords. Broad match can show your ads on searches that don't carry your keyword's meaning,1 so it earns its place or stays off.
The same searches can be won without paying per click, through B2B SEO.
The ad has to say what the buyer just searched for, so we write it in the words buyers use and test versions against each other. When Performance Max earns a place, it runs with brand exclusions and negative keywords, and we read its search terms every week.2
Landing page experience feeds Google's Quality Score, which shapes what you pay per click,3 so we build a conversion-ready landing page for every campaign, written for its searches. Where lead form assets fit, we use the setting Google says brings fewer leads with greater interest.4
A buyer who searched is comparing you with three others right now. Every lead goes straight to a named person on your side, with what they searched for, so the first call happens before a competitor's does.
We connect your CRM through Google's Data Manager and enhanced conversions for leads,5 so Google Ads sees which leads qualified and which became customers, and bids for more of them. Google's own filters don't stop fake leads on their own, so your CRM has the final say.
Google is one channel in our B2B lead generation service.
Google Ads reporting stops at the form. We connect your CRM through Google's Data Manager, so qualified leads, opportunities and closed deals flow back, and Google's bidding learns from the leads that turned into customers rather than the ones that filled in a form.
£225
per CxO conversion, for My1Login
“Really pleased with the quality, especially a couple of biggies that came in around Christmas.”
Mike Newman · Founder, My1Login
The My1Login case study“We don't have a marketing team. I am the marketing team. PacedRevenue gives us a marketing capability we simply don't have.”
“The approach is forensic and data-driven, working backwards from the numbers, not guessing. It's exactly how it should be.”
Google will spend any budget you give it. What separates these options is who decides which searches are worth paying for, and what gets counted afterwards.
| Question | PacedRevenueGoogle AdsSenior operators | Specialist agencyA good oneDeep channel team | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or an ads agentYour time, AI's speed |
|---|---|---|---|---|
| Who decides what we bid on? | Senior operators, working from the searches your buyers make when they're ready, with negatives reviewed every week. | Their PPC team, usually strong on structure and bidding. | Your marketer, who knows the product best and is learning the platform as they go. | The agent, usually leaning on broad match and Google's automation. |
| What will they report? | Cost per qualified meeting and per deal, every week, from your CRM through enhanced conversions for leads. | Often conversions and cost per conversion, sometimes CRM stages. | Whatever there's time to pull together. | What Google Ads returns: clicks, conversions and cost per conversion. |
| What happens after someone fills in the form? | It goes to a named person on your side the same day, and we check whether it became a meeting. | It varies. Some build follow-up; some hand the lead over. | It depends who's free that day. | It lands in an inbox, and someone still has to call them. |
| What happens when a campaign isn't working? | It's cut within the week, and the budget moves to the searches that are booking meetings. | Usually spotted at the monthly review. | It runs until someone notices. | The agent optimises to what Google can see, and a cheap form fill looks like success. |
| Am I locked in? | No. It runs month to month, and you can stop at the end of any month. | Often a minimum term. | A salary and a notice period. | No, and nobody is accountable for the spend either. |
Still weighing it up?
Book a callPacedRevenue asks for at least £3,000 a month in Google ad spend, paid directly to Google. Google itself sets no minimum, but a smaller budget buys too few clicks on B2B searches to book meetings you can judge. On most campaigns a single day can spend up to twice the average daily budget, while the month stays capped at 30.4 times it.
Google Ads work for B2B when people already search for what you sell or the problem it solves, because the search shows intent. Google reports that 92% of B2B buyers already have a shortlist of preferred vendors before they start the buying process, so search also decides whether you are on it. PacedRevenue bids on buying-intent searches and blocks the rest.
Use Performance Max only with guard rails. It reaches every Google surface from one campaign, and its automation can chase cheap leads. PacedRevenue runs it with brand exclusions and negative keywords, which apply to its Search and Shopping inventory, reads its search terms report every week, and switches it off when it stops booking meetings.
Google says its invalid-traffic filters don't prevent invalid leads on their own, and real people also type wrong details. PacedRevenue uses tighter keywords, the lead form setting Google says brings fewer but more interested leads, and CRM imports through enhanced conversions for leads, so Google learns which leads were real and bids for more like them.
Google Ads targets intent through the words people search, rather than job titles. Customer Match can target your own customer lists once an account has 90 days of history and more than $50,000 of lifetime spend. PacedRevenue pairs Google with LinkedIn when a campaign has to reach specific titles, and lets search catch the buyers who are already looking.
An AI agent can write Google ads, build campaigns and adjust bids in minutes, and PacedRevenue uses AI for that work too. What an agent can't do on its own is decide which searches are worth buying, or teach Google which leads became customers without your CRM connected. If you only want ads produced cheaply, an AI tool will do that for less than we would.
Book a call. We'll look at what your buyers search for and what a click is worth to you, and tell you straight if Google pays.
They search. You get the call.