PacedRevenue's B2B SEO service builds pages that answer the searches your buyers make before they talk to sales. PacedRevenue maps the questions to pages, writes each page from your own expertise and evidence, and fixes what stops search engines reading the site. PacedRevenue reports the enquiries and meetings that search brings in, alongside rankings and traffic.
We rank for our own name and nothing else.
People who already know you can find you. People looking for what you do find a competitor's guide.
Our blog is mostly company news.
Nothing on the site answers the questions buyers type into Google before they shortlist anyone.
The agency sends a ranking report every month.
Positions move up and down, and nobody can tell you which enquiries came from search.
We published a lot of AI content and nothing moved.
Pages written to fill a keyword list read like everyone else's, so none of them stands out.
Start somewhere else if
We list the questions your buyers type at each stage, from the problem they've noticed to the vendors they're comparing, and give each question one page that owns it. On our own site that meant 538 keywords mapped to the pages that answer them.
It starts from who your buyers are: the ideal customer profile. A move into a new market starts the same way: see segment pivot.
Google says its ranking systems favour helpful, reliable content made for people, and it asks whether an expert wrote or reviewed it.1 So every page is built from your team's expertise and real evidence: numbers, examples and the words your customers use.
A good page is invisible if it can't be crawled or indexed. We check the sitemap, redirects, structured data and page speed, and fix what's broken. Google says meeting its requirements still doesn't guarantee a page will be crawled, indexed or shown,2 so we fix what's in our control and measure the rest.
Google's own Search Essentials set the baseline.
Each page opens with a short answer, uses headings phrased like the questions buyers ask, and ends with the questions they ask next. That gives search engines and AI assistants a clean passage to show, and gives a busy buyer a reason to click.
The same pages feed AI search visibility.
Rankings and traffic tell you whether you're being seen. We connect Search Console, your analytics and your CRM, so you see which searches and pages led to enquiries and meetings, and next quarter's pages follow them.
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“Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?”
Search Console shows which searches brought people to which pages. We carry that through your analytics into your CRM, so an enquiry arrives with the page and the search that started it, and you can see which pages produce meetings.
B2B buyers do much of their research alone now. In a 2024 survey of 632 B2B buyers, 61% preferred a buying experience without a sales rep, and 69% found that a supplier's website and its salespeople told them different things.3 So the pages buyers find before they call are doing part of your sales team's job, and when those pages are thin, generic or wrong, the first call starts from behind.
| Question | PacedRevenueB2B SEOSenior operators | SEO agencyA good oneSpecialist team | In-houseYour marketerYour own hire | You with your AI agentClaude, ChatGPT or an SEO agentYour time, AI's speed |
|---|---|---|---|---|
| What decides which pages get written? | The questions your buyers ask at each stage, mapped so every question has one page. | Search volume, often, which favours broad topics over buying questions. | Whatever comes up, when there's time. | Whatever you ask for. It will write a page for any keyword. |
| Who supplies the expertise? | Your team, through interviews and the material you already have, so pages carry real numbers and examples. | Writers researching your topic from the outside. | Your marketer, with help from the experts when they're free. | What's already published, so pages tend to say what competitors say. |
| Who fixes the technical side? | We do: sitemaps, redirects, structured data and indexing. | Usually, through a separate technical audit. | Whoever manages the website. | It can explain the fix. Someone still has to make it. |
| What gets reported? | Enquiries and meetings from search, alongside rankings and traffic. | Rankings, traffic and backlinks, which can rise while enquiries don't. | Traffic, from your analytics. | Nothing, unless you build the reporting yourself. |
| Does it help with AI search too? | Yes. Pages are written to be quoted, and we check what AI assistants say about you. | Increasingly, depending on the agency. | Only if they're keeping up with how AI search works. | It can draft answer-style pages. Checking what the assistants say is still manual work. |
Still weighing it up?
Book a callB2B SEO is search optimisation for companies that sell to other businesses, where a few hundred of the right visitors matter more than thousands of the wrong ones. PacedRevenue builds pages around the questions your buyers ask at each stage of a purchase, writes them from your own expertise, and measures them by the enquiries and meetings they bring.
B2B SEO serves fewer, more deliberate buyers, who often research a purchase for weeks before they talk to anyone. So PacedRevenue favours pages that answer specific buying questions over pages that chase high-volume keywords, and judges them by enquiries rather than traffic. A page ten qualified buyers read can be worth more than one thousands skim.
B2B SEO usually takes months, because new pages have to be crawled, indexed and trusted before they rank, and Google says meeting its guidelines doesn't guarantee a page will be shown. PacedRevenue fixes technical problems first, since those can hold back every page, then publishes pages for the buying questions closest to a purchase.
Google says it rewards helpful content however it's produced, and that using AI gives content no special gains. What it treats as spam is producing many pages mainly to manipulate rankings. PacedRevenue uses AI in its own work, and builds every page from your team's expertise and evidence, because that's the part generic content can't copy.
No. Google states that meeting its requirements doesn't mean it will crawl, index or show a page, so no one can honestly guarantee a position. PacedRevenue commits to the work it controls: the right pages, real evidence and a site search engines can read, reported every month against the enquiries they bring.
An AI agent can research keywords and draft pages quickly, and PacedRevenue uses AI for that work too. What an agent can't supply is your team's expertise and evidence, which is what Google asks for, and it can't fix your site or connect search to your CRM on its own. If you only need pages drafted, an AI tool will do that for less.
Book a call. We'll look at the searches your buyers make, what they find today, and which pages would bring you the most enquiries.
You know the answers. We'll make sure buyers find them.