Full funnel optimization: where your funnel actually loses revenue

The Demand Efficiency Scorecard provides a 125-point audit across all four lenses plus operational infrastructure.

The Demand Efficiency Scorecard

The Demand Efficiency Scorecard
CategoryPoints
ICP Architecture25
Message Engineering25
Channel Selection25
Execution Discipline25
Infrastructure & Operations25
Total125

Score Interpretation

Score Interpretation
ScoreLevelAction
100-125OptimizedContinuous improvement
75-99FunctionalAddress weakest lens
50-74DevelopingSignificant rebuild needed
<50FoundationComplete rebuild required

The Audit Process

Step 1: Self-assessment across all categories Step 2: Evidence review (actual campaigns, data) Step 3: Gap identification Step 4: Prioritized action plan

Chapters that send readers here

  1. Chapter 1Lead generation: why more leads is not going to solve your revenue problem12 min
  2. Chapter 6How to define your ICP (ideal customer profile)10 min

Read next

  1. Chapter 15How did you hear about us: the question that beats your attribution software10 min

Reading about the problem is one thing. Locating yours is another.

  1. The free diagnostic

    The PACED Diagnostic asks fifteen questions and returns your estimated PACED Yield and the gate costing you most. About ten minutes.

    Run the free diagnostic

  2. The PACED Review

    Forty questions, then 79 checks across the five gates, carried out by a person. Two weeks later, the readout names the gate holding revenue down and what it costs you a year.

    See the PACED Review