The best B2B lead generation companies in the UK.

Fifteen companies compared on results, channels, pricing and contracts, so you can pick the right one for the way you sell.

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  • By Hassaan Ahmad, Managing Partner
  • Updated 21 October 2026

PacedRevenue is the best B2B lead generation company in the UK for companies that need meetings with decision-makers that turn into revenue. The rest of the top five are ORRJO, Sopro, durhamlane and Punch!. All 15 are compared below on the same fields, with pricing as each one publishes it, checked on 21 October 2026.

The 15 best B2B lead generation companies in the UK, at a glance.

  1. Best overallPacedRevenue
  2. Best for long sales cycles and deals over £10kORRJO
  3. Best for email-led outreach your team follows upSopro
  4. Best for enterprise SDR teamsdurhamlane
  5. Best for phone-led SDRs with intent dataPunch!
  6. Best for B2B software vendorsmemoryBlue (Operatix)
  7. Best for phone-led appointment settingThe Lead Generation Company
  8. Best for enterprise telemarketing in regulated industriesTTMC (The Telemarketing Company)
  9. Best for paying per lead or booked meetingPearl Lemon Leads
  10. Best for an outsourced SDR teamAir Marketing
  11. Best for automated LinkedIn and email outreachParagon Marketing
  12. Best for B2B tech firms wanting a managed SDR teamEngageTech
  13. Best for telemarketing that books face-to-face meetingsBeanstalk Marketing
  14. Best for outbound built on Clay and AI workflowsSalesCaptain
  15. Best for SaaS paid media and demand generationGripped

All 15 compared: what each is best for, its channels, its price and where it's based.

  • PacedRevenue

    Overall · £1,000 set-up, then £459 a month per platform · United Kingdom

  • ORRJO

    Long sales cycles and deals over £10k · From £2,500 a month · Glasgow

  • Sopro

    Email-led outreach your team follows up · From around £3k a month · Brighton

  • durhamlane

    Enterprise SDR teams · Typically £10k to £20k a month · Newcastle upon Tyne

  • Punch!

    Phone-led SDRs with intent data · From £6k a month per SDR · United Kingdom and United States

  • memoryBlue (Operatix)

    B2B software vendors · Not published · Tysons, Virginia, and Fleet, Hampshire

  • The Lead Generation Company

    Phone-led appointment setting · Not published · Glasgow

  • TTMC (The Telemarketing Company)

    Enterprise telemarketing in regulated industries · Hourly, plus £750 set-up · Brighton

  • Pearl Lemon Leads

    Paying per lead or booked meeting · From £1,497 a month, or per lead · United Kingdom

  • Air Marketing

    An outsourced SDR team · Not published · Exeter

  • Paragon Marketing

    Automated LinkedIn and email outreach · From £300 a month · Portsmouth

  • EngageTech

    B2B tech firms wanting a managed SDR team · Not published · United Kingdom

  • Beanstalk Marketing

    Telemarketing that books face-to-face meetings · Not published · Southend-on-Sea

  • SalesCaptain

    Outbound built on Clay and AI workflows · Not published · United Kingdom

  • Gripped

    SaaS paid media and demand generation · From £3,500 a month · United Kingdom

Which kind of lead generation company do you need?

The companies on this list work in four different ways, and PacedRevenue works in three of them. Pick the way first, and the shortlist gets much shorter.

  1. Outsourced SDR teams

    A dedicated team works your prospects as an extension of your sales team, by email, LinkedIn and often phone. It suits long, complex sales to a defined list of accounts. On this list: PacedRevenue, durhamlane, Punch!, memoryBlue (Operatix), Air Marketing and EngageTech.

  2. Telemarketing and appointment setting

    Callers book meetings by phone, billed by the hour or by the month. It suits sales where a conversation beats an email. On this list: TTMC, The Lead Generation Company, Beanstalk Marketing and Paragon Marketing.

  3. Email and LinkedIn outreach

    Managed or automated outreach at volume, with the replies often handed to your team. It's the lowest-cost way in, and suits teams with time to work every reply. On this list: PacedRevenue, Sopro, SalesCaptain, Pearl Lemon Leads and Paragon's automated outreach.

  4. Ads-led lead generation

    Paid ads on the platforms your buyers use, with landing pages that book meetings, often alongside outreach. It suits buyers who research before they reply. On this list: PacedRevenue, which runs ads and outreach together, and Gripped, for SaaS paid media. For LinkedIn on its own, see the best LinkedIn marketing agencies in the UK.

How the list is ranked.

Every company was judged on the same six things, from its own website, checked on 21 October 2026.

  1. Results it can show

    Named clients and real numbers: meetings held, pipeline and revenue, not opens and clicks.

  2. What counts as a meeting

    Whether it says who counts as a qualified meeting, and who books it into the diary.

  3. Channels

    How many routes to your buyer it runs, and whether they're run as one programme.

  4. Pricing in the open

    Whether you can see what it costs before you pick up the phone.

  5. Contract terms

    Minimum terms and notice periods, as published.

  6. Fit for UK B2B

    Whether it's built for UK companies selling to other businesses.

The 15 best B2B lead generation companies in the UK, ranked.

  1. Best overall

    PacedRevenue

    B2B lead generation company · United Kingdom

    Why it's first: It's run by former enterprise sellers and product people, so the meetings it books with decision-makers arrive pre-sold: the buyer already knows the problem and why you're the answer. And it's judged on revenue, not on leads or meetings, so the team works on every obstacle between the first ad and the signed deal.

    • Ads on every channel your buyers use (LinkedIn, Google, Meta, Reddit, X and ChatGPT), plus email and direct outreach, with the money moving to whatever books meetings cheapest.
    • Built on the PACED framework: it learns from your best customers, sharpens your positioning, and carries that message into every ad and every conversation.
    • Advice all the way to the close: how your buyers activate, how to handle their objections, and how to turn meetings into signed deals.
    • Before launch, the team agrees with you who counts as a decision-maker, and reports your cost per qualified meeting every week, from your CRM. Live in five working days.

    Results, with named clients

    • My1Login, identity software: 9 CxO opportunities in its first six weeks, from ads shown only to partners, directors and the C-suite, and seven buyers mapped inside every target firm, each with an opener and an objection plan.
    • CEO coach Pete Taylor: seven CEO meetings in three weeks, and two CEO clients, at a 5.3x return in signed revenue on the ad spend that booked them.
    • carrotcake AI: five or more demos with agency owners and directors in its first three weeks.
    • Fuseable: a top-ten place on Legaltech Hub's most-searched list, beside Harvey, with no marketing team of its own. See all results.
    Best for
    B2B companies that need meetings with decision-makers that turn into revenue, from solo founders to larger firms.
    Channels
    LinkedIn, Google, Meta, Reddit, X and ChatGPT ads, email and direct outreach.
    Pricing
    The lowest published monthly fee for running ads on this list. For startups and solopreneurs: £1,000 to set up, then £459 a month per platform, with at least £3,000 a month recommended in media spend. For larger firms, the team first assesses the best mix of channels and strategy against your target return, then prices it.
    Contract
    Month to month, with no lock-in.

    “You've done a great job getting carrotcake in front of the right people. The outreach has been thoughtful, consistent, and high quality.”

    Nicole Farley, Co-founder, carrotcake AI
    Book a callSee how PacedRevenue runs B2B lead generation

  2. Best for long sales cycles and deals over £10k

    ORRJO

    B2B lead generation agency · Glasgow

    A Glasgow lead generation agency, founded in 2022, that books qualified sales meetings and sells brand, demand generation and research alongside. It books each meeting into your diary once you've approved the briefing notes, and confirms with the prospect the day before.1

    Best for
    Well-funded startups to large corporates with sales cycles over 30 days and deals above £10,000.
    Strengths
    Outreach runs in your company's name from purpose-bought domains, and an SDR who leaves is replaced within two weeks. It names clients such as Descartes, where it reports £5m+ of pipeline from 120+ qualified meetings in six months.
    Channels
    Cold email, LinkedIn and outbound calling, with LinkedIn and Google ads inside its demand generation work.
    Pricing
    Lead generation from £2,500 a month (ex VAT), typically £2,500 to £10,000 a month. No per-meeting fees.
    Contract
    6 or 12 months, with 12 months discounted. Either side can end it for poor performance against the agreed service levels on 90 days' notice.

  3. Best for email-led outreach your team follows up

    Sopro

    Managed outreach · Brighton

    A Brighton agency, founded in 2015, running fully managed, email-led outreach for B2B firms of any size. Positive replies go straight to your inbox, and your team arranges the meeting.2

    Best for
    Sales teams that want a steady flow of interested replies to work themselves, from SMEs to enterprise.
    Strengths
    You keep the campaign data, in writing, and the messages go out from your own team. It names clients such as KRPT, where it reports 234 meeting requests and £1m+ of new business.
    Channels
    Email, LinkedIn, social display ads, phone, physical mail and gifting.
    Pricing
    From around £3k a month. No tiers published.
    Contract
    No minimum contract: scale up, scale down or pause.

  4. Best for enterprise SDR teams

    durhamlane

    Outsourced SDR teams · Newcastle upon Tyne

    A Newcastle company that builds outsourced SDR teams for mid-market and enterprise B2B brands with complex sales cycles. It books meetings with your salesperson, and its rep joins the first one.3

    Best for
    Mid-market and enterprise firms in sectors such as manufacturing, healthcare, insurtech and finance.
    Strengths
    Part of the fee depends on meetings that actually take place. It names clients such as Sodexo, where it reports €13m+ of revenue and €200m of qualified pipeline in under three years.
    Channels
    Phone, email and LinkedIn.
    Pricing
    Its average new customer invests £10k to £20k a month, part fixed fee and part success fee.
    Contract
    No minimum term published. It advises six months to prove the concept.

  5. Best for phone-led SDRs with intent data

    Punch!

    Outbound and SDR agency · United Kingdom and United States

    A UK and US outbound agency, founded in 2014, running SDRs, intent signals and account-based campaigns for mid-market and enterprise firms. Most of its meetings start with a phone call, and it books them straight into your account executives' calendars.4

    Best for
    Mid-market and enterprise B2B firms with a defined ideal customer and complex sales cycles.
    Strengths
    It counts a meeting as qualified only once it has taken place, and won't bill the second month until one is in your calendar. It names clients such as Basware, where it reports £760,000 of pipeline in the first three months.
    Channels
    Phone first, plus email, LinkedIn, gifts, handwritten postcards, one-to-one ads and microsites.
    Pricing
    From £6k a month for one SDR.
    Contract
    90-day rolling contract. It recommends 12 months.

  6. Best for B2B software vendors

    memoryBlue (Operatix)

    Outsourced sales development · Tysons, Virginia, and Fleet, Hampshire

    A US sales development firm, founded in 2002, that bought the UK's Operatix. Operatix, founded in 2012, works only for B2B software vendors and runs from Fleet in Hampshire. Its reps book meetings directly into your account executives' calendars.5

    Best for
    B2B technology and software companies with long, complex, high-value sales.
    Strengths
    Each rep is dedicated to one client, and you can hire reps onto your own payroll. It names clients such as Couchbase, where it reports 1,307 qualified meetings.
    Channels
    Cold calls, email and LinkedIn, with the phone driving 85% of booked meetings.
    Pricing
    Not published.
    Contract
    Varies by service, with multi-week or multi-month commitments such as 90-day SDR ramps.

  7. Best for phone-led appointment setting

    The Lead Generation Company

    Telemarketing and appointment setting · Glasgow

    A Glasgow telemarketing and appointment setting agency, founded in 2012, with an in-house UK team. It sends the meeting invites into your diary and handles rescheduling.6

    Best for
    B2B firms, from start-ups to large corporations, in sectors such as IT, SaaS, energy and manufacturing.
    Strengths
    Full-time callers averaging 15 years' B2B experience, and every appointment guaranteed “fully BANT qualified” (budget, authority, need and timescale). It names clients such as iBabs, where it reports 650+ leads since July 2018.
    Channels
    Telemarketing, appointment setting, email campaigns and LinkedIn.
    Pricing
    Not published.
    Contract
    A trial period, usually 4 to 12 weeks. Minimum term not published.

  8. Best for enterprise telemarketing in regulated industries

    TTMC (The Telemarketing Company)

    Telemarketing · Brighton

    A Brighton telemarketing and telephone research company, running since 1990, with salaried agents calling in 25+ native languages. Its agents book meetings on your behalf.7

    Best for
    Enterprises and blue-chip firms, often in regulated industries.
    Strengths
    You can leave after the fourth week on ten working days' notice. It names clients such as Safenames, where it reports £675,000 of potential pipeline at 126% of target.
    Channels
    Phone, outbound and inbound.
    Pricing
    An hourly rate (not published), plus a £750 set-up fee.
    Contract
    A minimum of 210 hours or six weeks for lead generation.

  9. Best for paying per lead or booked meeting

    Pearl Lemon Leads

    Multichannel outbound · United Kingdom

    The lead generation arm of the UK's Pearl Lemon Group, founded in 2016, running cold email, LinkedIn and cold calling, and booking meetings into your sales calendar.8

    Best for
    Established B2B firms with a proven offer and a sales team, particularly those turning over £5m+.
    Strengths
    Leads are exclusive to you, a written definition sets what it bills for, and no-shows are replaced. It names LUN Energy, where it reports 53 appointments from 3,890 calls in about 60 days.
    Channels
    Cold email, LinkedIn, cold calling and appointment setting, with Facebook, PPC and SEO lead generation also offered.
    Pricing
    $200 to $1,000 per lead or booked meeting; managed campaigns from £1,497 a month; appointment setting £4,497 a month.
    Contract
    Billed until you give closure notice. Minimum term not published.

  10. Best for an outsourced SDR team

    Air Marketing

    Outsourced SDRs and telemarketing · Exeter

    An Exeter agency, running since 2016, providing outsourced SDRs, telemarketing and lead generation. It books appointments into your week, and its SDRs can work from your own email and CRM.9

    Best for
    Scale-ups and established B2B brands in technology, financial services, energy and manufacturing.
    Strengths
    SDRs are trained in its own Sales Academy. It names Johnson Controls, where it reports £28m of projected pipeline in the first six months.
    Channels
    Outbound calling, email, social, multilingual telemarketing and live call transfers.
    Pricing
    Not published.
    Contract
    Not published.

  11. Best for automated LinkedIn and email outreach

    Paragon Marketing

    B2B lead agency · Portsmouth

    A Portsmouth B2B lead agency offering telemarketing, appointment setting, outsourced SDRs, automated LinkedIn and email outreach, PPC and website visitor tracking. It books meetings directly into your calendar.10

    Best for
    B2B firms from SME founders to enterprise, in SaaS, technology and professional services.
    Strengths
    Published entry prices for each service, a UK-based calling team and a live client portal. It names Acol Cleaning Solutions, where it reports 100+ meetings with key decision-makers.
    Channels
    Phone, email, LinkedIn, Google Ads and Microsoft Ads.
    Pricing
    Automated LinkedIn and email outreach from £300 a month; telemarketing from £2,000 a month; PPC from £500 a month plus ad spend. Onboarding fees apply.
    Contract
    Not published.

  12. Best for B2B tech firms wanting a managed SDR team

    EngageTech

    Outsourced and managed SDRs · United Kingdom

    An SDR provider that has worked only with B2B technology companies for nearly two decades, using its own data and AI tools. Its SDRs are embedded in your sales organisation.11

    Best for
    B2B technology companies only.
    Strengths
    A contractual minimum of guaranteed qualified meetings, with resourcing that continues until targets are met. It names clients such as Vultr and Zero Networks.
    Channels
    Not published.
    Pricing
    Not published. It prices on the number of SDRs, the minimum meeting volume and the retained period.
    Contract
    Outsourced SDRs: a minimum of six months or your sales cycle, whichever is longer. Managed SDRs: 24 months.

  13. Best for telemarketing that books face-to-face meetings

    Beanstalk Marketing

    Telemarketing and lead generation · Southend-on-Sea

    An Essex telemarketing and lead generation agency, running since 2009, that books confirmed video or face-to-face meetings for B2B firms from tech start-ups to the FTSE 100.12

    Best for
    B2B firms in sectors such as training, facilities, financial and professional services, industrial and SaaS.
    Strengths
    Long-serving, well-paid callers, with the team rewarded for keeping clients. It names Kärcher, where it reports £100,000+ of closed sales within weeks.
    Channels
    Telemarketing, email, LinkedIn and prospect data.
    Pricing
    Not published.
    Contract
    Not published.

  14. Best for outbound built on Clay and AI workflows

    SalesCaptain

    Outbound and GTM agency · United Kingdom

    A UK outbound agency running cold email and LinkedIn campaigns built on Clay and AI workflows, with calendar booking included.13

    Best for
    B2B services firms, SaaS companies, agencies and enterprises.
    Strengths
    A named team on every account, with stated monthly outputs. It names AdLib, where it reports $432k of new annual recurring revenue.
    Channels
    LinkedIn, email and text.
    Pricing
    Not published.
    Contract
    Not published.

  15. Best for SaaS paid media and demand generation

    Gripped

    B2B digital marketing agency · United Kingdom

    A UK agency, founded in 2017, running paid media, demand generation, account-based marketing and SEO for SaaS, AI and tech companies. Rather than booking meetings, it sends leads to your sales team.14

    Best for
    Series A to growth-stage B2B SaaS and tech companies.
    Strengths
    Published price tiers and notice period, with the work run in 30-day sprints. It names Crownpeak, where it reports £1.3m of qualified pipeline in one quarter.
    Channels
    Paid search, paid social and SEO.
    Pricing
    From £3,500 a month plus project fees, rising to £15,000 a month and up. Ad spend extra.
    Contract
    Rolling, with three months' notice.

How to choose a B2B lead generation company.

  1. Define a qualified meeting first.

    Write down the role, the company size and the problem your buyer has. Any company you hire should agree it with you before launch.

  2. Ask for meetings held and pipeline.

    Calls made and emails sent tell you nothing. Ask how many meetings took place last quarter, and what they became.

  3. Ask who books the meeting.

    Some companies book straight into your diary; others hand replies to your team. Know which you're buying.

  4. Match the channel to your buyer.

    Phone suits some sales, email others, ads others again. The best results usually come from several channels run as one.

  5. Read the contract.

    Terms on this list run from month to month to 24 months. Know the minimum term and the notice before you sign.

  6. Ask what happens after the meeting.

    A meeting is only worth the deal it becomes. Ask how the company helps your team handle objections and close.

Your questions about B2B lead generation in the UK.

Want to know which channels would book your meetings?

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What are the best B2B lead generation companies in the UK?

The best B2B lead generation companies in the UK are PacedRevenue, ORRJO, Sopro, durhamlane and Punch!, followed by memoryBlue (Operatix), The Lead Generation Company, TTMC, Pearl Lemon Leads and Air Marketing. PacedRevenue ranks first for companies that need meetings with decision-makers that turn into revenue.

What does a B2B lead generation company do?

A B2B lead generation company finds the businesses that could buy from you, reaches the people who make the decision, and turns their interest into sales conversations. Depending on the company, that means phone, email, LinkedIn or paid ads, and either booking meetings into your diary or handing replies to your team.

How much does B2B lead generation cost in the UK?

Published prices on this list start at £300 a month for automated outreach and run to the £10k to £20k a month durhamlane's typical client invests in an SDR team. Most managed programmes here start between £2,500 and £6,000 a month. PacedRevenue starts at £1,000 to set up and £459 a month per ad platform, plus media spend.

Should we outsource lead generation or hire SDRs in-house?

Use an outside service first if you don't yet know which audience and message produce meetings, and hire SDRs (sales development reps) once you do. An in-house team takes months to hire and ramp, and needs a proven playbook. PacedRevenue finds that playbook month to month, so your first hire starts with a message that already books meetings.

What is an outsourced SDR?

An outsourced SDR (sales development rep) is a prospector employed by an agency who works on your account, calling, emailing and messaging your target buyers to book meetings for your sales team. On this list, durhamlane, Punch!, memoryBlue (Operatix) and Air Marketing provide them, and Punch! publishes a price of £6k a month for one SDR. PacedRevenue's team does the same job by email and direct outreach, alongside its ads.

What's the difference between appointment setting and lead generation?

Appointment setting books a meeting in your diary with a prospect who has agreed to talk. Lead generation is wider: it finds and warms prospects, and may hand you replies or enquiries rather than meetings. On this list, PacedRevenue, ORRJO, Punch! and The Lead Generation Company book meetings, while Sopro hands positive replies to your team.

What's the difference between lead generation and demand generation?

Lead generation finds specific buyers and turns them into sales conversations. Demand generation builds interest across your whole market, so those conversations are easier to start. PacedRevenue runs both: its ads build the demand, and its outreach and booking pages turn that demand into meetings with decision-makers.

How long does B2B lead generation take to work?

Most companies on this list take two to six weeks to launch: ORRJO starts outreach within two weeks, Punch! goes live in two to four, and Gripped in six. PacedRevenue goes live in five working days, and CEO coach Pete Taylor had seven CEO meetings in his first three weeks.

Does the lead generation company book the meeting, or does my team?

It depends on the company. ORRJO, Punch!, memoryBlue, The Lead Generation Company and Paragon book straight into your calendar, while Sopro hands positive replies to your team to arrange. PacedRevenue hands every lead to your sales team the same day, and if meetings keep not turning up, the team finds the leak with you.

Is pay-per-meeting lead generation worth it?

Pay per meeting works when the meeting is defined in writing first: who counts, and what happens if they don't turn up. Pearl Lemon Leads charges $200 to $1,000 per lead or booked meeting against a written definition. PacedRevenue charges a monthly fee per platform and reports your cost per qualified meeting every week, so you see the price of every meeting anyway.

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