Generative engine optimization (GEO): how to get cited by ChatGPT
Core Premise: Content creates a compounding asset that reduces CAC over time. The Content Engine provides the architecture for content that drives pipeline.
The Content Moat
Content is unique among demand channels: it compounds. Every piece of content builds on previous pieces. Search rankings accumulate. Authority grows.
Content-Pipeline Mapping
| Funnel Stage | Content Type | Goal |
|---|---|---|
| TOFU | Educational blog, guides | Awareness |
| MOFU | Case studies, comparisons | Consideration |
| BOFU | ROI calculators, trials | Decision |
Pillar-Cluster Architecture
Pillar Pages: Comprehensive content targeting head terms (3,000-5,000 words)
Cluster Content: Targeted content linking to pillars (1,500-2,500 words)
The SEO Patience Threshold
Content investment takes 12-18 months before visible pipeline returns.
The companies that win are those that maintain investment through the patience threshold.
GEO: Generative Engine Optimization
Create content optimized for AI citation: - Named frameworks - Clear, structured answers - Authoritative positioning
Reading about the problem is one thing. Locating yours is another.
The PACED Diagnostic asks fifteen questions and returns your estimated PACED Yield and the gate costing you most. About ten minutes.