Bright Fox Dayhome is an approved family dayhome for young children in Nolan Hill, Calgary. Bright Fox had no website and found families through Facebook posts and a basic Google listing. PacedRevenue built Bright Fox a website and ran a local Google Ads campaign, and Bright Fox filled every place within weeks.
An approved family dayhome in Nolan Hill, Calgary, for children from birth to five.Bright Fox Dayhome is an approved family dayhome in Nolan Hill, in north-west Calgary. It cares for up to six children, from babies to five-year-olds, in the provider's own home.
For its first year and a half, Bright Fox found families through Facebook posts and a basic Google listing, and it had no website.
We built a website with a page for each nearby neighbourhood, the questions parents ask, and a button to call or text the dayhome from any page. It went live in March 2026.
In late April 2026, we launched a local Google search campaign for the dayhome, at around C$20 a day.
Within days, parents were calling two or three times a day, and there were soon far more enquiries than Bright Fox had places.
Three new children enrolled from the campaign, and by 21 May every place was filled, with C$393 spent on ads. Bright Fox passed the families it couldn't take to another dayhome.
| What changes | Before | After |
|---|---|---|
| Website | ✕None. | ✓A website with a page for each nearby neighbourhood. |
| Finding families | ✕Facebook posts and a basic Google listing. | ✓A local Google search campaign. |
| Places | ✕Places to fill. | ✓Every place full, and families passed on. |
Want the same result?
Book a callBright Fox Dayhome filled its places with a new website and one local Google search campaign. Parents called two or three times a day, three new children enrolled, and by 21 May 2026 every place was full, after C$393 of ads.
Google Ads works for a small local business when people search for what it offers nearby. Families look for childcare close to home, so a small search campaign reached them the moment they were looking. Bright Fox paid C$1.84 a click, and four weeks of ads filled every place.
Yes. Google Ads is one of the six ad platforms PacedRevenue runs. For a B2B company, PacedRevenue finds the searches your buyers make when they need what you sell and sends them to a landing page built for that search, so every click has somewhere useful to land.
Search demand and a page that converts. Families look for childcare close to home, so PacedRevenue built Bright Fox a page for each nearby neighbourhood and ran search ads to them. Every click landed on a page that answered the parent's question and put the phone number one tap away.
£225
per CxO conversion. Projected 3-year ROI over blended CAC: 10x.
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£196
per CEO meeting, where his earlier lead-form ads had meant cold calling
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