Pete Taylor is a UK CEO coach who launched a Mastermind for the founders and CEOs of growing businesses. Despite a strong following on his social accounts, Pete had no real system for getting a new offer off the ground quickly, with predictable results. PacedRevenue used LinkedIn Ads for hyper-targeted amplification of Pete's message, and engineered an influx of steady, highly qualified CEO meetings. Later, when Pete experienced ghosting from prospects who had committed verbally, we helped him fix the steps between meetings and signature.
Pete launched his CEO Mastermind in February 2026. His leads came from talks, panels and his own network. "My system right at the moment isn't really much of a system," he told us.
Earlier LinkedIn lead-form ads had meant cold calling people, many of them outside the UK. Then he saw our own ad and sent us a message: "Would this work for my market and offer?"
We wrote ten posts the way Pete talks: the cost of running a company alone, why going it alone becomes the bottleneck, and his own story. He published them from his LinkedIn profile.
The posts ran as Thought Leader Ads under Pete's own name, aimed only at the founders, CEOs and managing directors of £1m to £30m UK businesses. In three weeks they earned 15,376 clicks at 9p each.
The landing page opened with "For CEOs who run everything and tell no one what it costs." It captured emails, took bookings and alerted Pete the moment someone booked. In the first fortnight, a visit cost about 90p.
Seven UK founders and CEOs booked meetings with Pete in the campaign's first three weeks, and six of them turned up. Three booked through the page, and four messaged him after reading his posts.
The first yeses stalled at the decision. One CEO couldn't find a free slot in Pete's calendar, and others needed someone else's yes: a finance director, a business partner, a spouse. We opened Pete's calendar a week ahead, had him ask who else signs before any proposal went out, and backed a smaller first step. CEOs started signing.
| What changes | Before | After |
|---|---|---|
| Leads | ✕"Isn't really much of a system." | ✓Seven CEO meetings in three weeks. |
| Cost | ✕Lead forms that meant cold calling. | ✓About £196 per CEO meeting. |
| The close | ✕Yeses that stalled at the decision. | ✓Every decision-maker named before the proposal. |
On the thought leadership posts, which I love, they're great, by the way.
Want the same result?
Book a callPacedRevenue wrote ten LinkedIn posts in Pete Taylor's voice and promoted them as Thought Leader Ads to the founders and CEOs of £1m to £30m UK businesses. The posts sent readers to a landing page that took bookings. In three weeks, £1,369 of ads produced seven CEO meetings, about £196 each.
The decision, not the demand. Pete's first yeses stalled when a finance director, a business partner or a spouse had to agree, and one strong lead couldn't find a free slot. PacedRevenue opened Pete's calendar, coached him to ask who else signs before sending a proposal and backed a smaller first step, and CEOs started signing.
Thought Leader Ads are LinkedIn ads that promote a person's own post, under their own name, instead of an advert from a company page. PacedRevenue used them for Pete Taylor so that his own posts, in his voice, did the selling, and they earned 15,376 clicks at 9p each in three weeks.
Eight days, for Pete Taylor. The first call was on 9 March 2026, onboarding on 12 March and launch on 17 March. In the first fortnight, a visit to Pete's landing page cost about 90p, and the first CEO meetings were in his calendar within three weeks.
£225
per CxO conversion. Projected 3-year ROI over blended CAC: 10x.
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